Edible food packaging, funny designs and unexpected materials
7 Lifestyle
Along with the search for convenience comes a broader desire to streamline and simplify life. Consumers are willing to pay more for convenient products and agree that fewer choices would make life easier.
“We see a wider range of high-quality ‘on-the-go’ food, and the packaging is designed fit these needs. Design details that tell the story of a home-cooked meal and personalised experiences are often portrayed. As ‘on-the-go’ products often are enjoyed in front of friends or on the bus, the design is even more important.”
