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3. MONSTER ENERGY ULTRA BLACK – ‘We’re going to test that flavor’
By Ben BOUCKLEY
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Energy behemoth Monster is in the process of seeding this Ultra line in US 7-Eleven stores as part of a summer promotion.
“We’re also going to…test that flavour. See how that flavour does and how the product does. And either that will be the line extension for next year or we’ll have another one, which we have in test at the moment.”