INNOBEV GLOBAL SOFT DRINKS CONGRESS: IN PICTURES
Building sustainability into your brand's DNA
Marc Mathieu, center, is senior VP of marketing with Unilever, while Ulrike Sapiro (right) is Coca-Cola Europe’s director of community and environment. Sally Uren, CEO of Forum for the Future, is pictured left.
The panel was debating ‘The role of brands in creating a sustainable future’, with Uren insisting they have a vital role to play given a ‘failure’ on the part of governments.
Brands also have immense power over consumers in terms of influencing their behavior, she added.
