PepsiCo axes stevia-sweetened Gatorade lines in US

By Ben BOUCKLEY contact

- Last updated on GMT

PepsiCo axes stevia-sweetened Gatorade lines in US
PepsiCo admits that it discontinued its Natural Gatorade drinks G Natural and G2 last November as the products did not resonate with their core consumer group of athletes.

PepsiCo withdrew the products last November - which were launched with a fanfare around three years before with 'natural flavors and ingredients'.

Pressed for reasons why the withdrawal took place - presence of stevia not appealing to core consumers, limited interest in a 'natural' product? - a PepsiCo spokesman said Gatorade was "committed to fueling athletic performance"​.

"Through continued engagement with athletes on their fueling needs, we found that Gatorade Naturals and G2 Naturals did not resonate with this core consumer. We decided to discontinue those products. We will continue to grow the Gatorade brand and push innovation,"​ he added.

Related news

Related products

show more

FIND YOUR PERFECT HARMONY

FIND YOUR PERFECT HARMONY

Tate & Lyle | 03-Oct-2017 | Technical / White Paper

Consumers want to eat less sugar and fewer calories – but that doesn’t mean they’re willing to sacrifice great taste, texture or appearance when selecting...

Beyond beverages: drinking occasions boost innovation

Beyond beverages: drinking occasions boost innovation

Glanbia Nutritionals | 14-Sep-2017 | Technical / White Paper

Today’s beverage consumers want it all: health, functionality and taste in a convenient format, to suit modern, busy lifestyles. Consumers of every age...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars