PepsiCo axes stevia-sweetened Gatorade lines in US

By Ben BOUCKLEY contact

- Last updated on GMT

PepsiCo axes stevia-sweetened Gatorade lines in US

Related tags: Gatorade, Consumer protection

PepsiCo admits that it discontinued its Natural Gatorade drinks G Natural and G2 last November as the products did not resonate with their core consumer group of athletes.

PepsiCo withdrew the products last November - which were launched with a fanfare around three years before with 'natural flavors and ingredients'.

Pressed for reasons why the withdrawal took place - presence of stevia not appealing to core consumers, limited interest in a 'natural' product? - a PepsiCo spokesman said Gatorade was "committed to fueling athletic performance"​.

"Through continued engagement with athletes on their fueling needs, we found that Gatorade Naturals and G2 Naturals did not resonate with this core consumer. We decided to discontinue those products. We will continue to grow the Gatorade brand and push innovation,"​ he added.

Related news

Related products

show more

White Paper:  Beverages with Probiotic Benefits

White Paper: Beverages with Probiotic Benefits

BC30 | 19-Oct-2021 | Technical / White Paper

Top functional beverage categories, based on the percentage of consumers who have bought in the category in the last 6 months and who would also be interested...

Determination of alcohol in wine

Determination of alcohol in wine

BÜCHI Labortechnik AG | 18-Oct-2021 | Application Note

Alcohol content for labelling and taxation purposes is a legal requirement for most jurisdictions around the world. This application note presents an accurate...

Innovation | Sweegen's Bitter Blocking Technology

Innovation | Sweegen's Bitter Blocking Technology

SweeGen Inc. | 21-Sep-2021 | Product Presentation

Bitter Blockers play a crucial role in formulating and rebalancing better-for-you products. Sugar can be a great Bitter Blocker, and when less or none...

Related suppliers

Follow us

Products

View more

Webinars