PepsiCo axes stevia-sweetened Gatorade lines in US

By Ben BOUCKLEY

- Last updated on GMT

PepsiCo axes stevia-sweetened Gatorade lines in US

Related tags Gatorade Consumer protection

PepsiCo admits that it discontinued its Natural Gatorade drinks G Natural and G2 last November as the products did not resonate with their core consumer group of athletes.

PepsiCo withdrew the products last November - which were launched with a fanfare around three years before with 'natural flavors and ingredients'.

Pressed for reasons why the withdrawal took place - presence of stevia not appealing to core consumers, limited interest in a 'natural' product? - a PepsiCo spokesman said Gatorade was "committed to fueling athletic performance"​.

"Through continued engagement with athletes on their fueling needs, we found that Gatorade Naturals and G2 Naturals did not resonate with this core consumer. We decided to discontinue those products. We will continue to grow the Gatorade brand and push innovation,"​ he added.

Related news

Related products

show more

Life is better with more fizz

Life is better with more fizz

Content provided by CO2Sustain | 12-Mar-2024 | Product Brochure

We make carbonated soft drinks fizzier for longer, so your consumers enjoy the best possible drink experience from their first to very last sip.

Uniting Flavor & Function in Dairy Beverages

Uniting Flavor & Function in Dairy Beverages

Content provided by Virginia Dare Extract Co Inc | 20-Feb-2024 | White Paper

As demand for functional beverages grows, dairy’s innate nutritional benefits and creamy sensory experience make it a compelling choice for consumers.

Replicate full sugar taste.

Replicate full sugar taste.

Content provided by ADM | 24-Oct-2023 | White Paper

Sweetening solutions and flavor technology must work in unison to successfully achieve sugar reduction targets.

Related suppliers

Follow us

Products

View more

Webinars