Heineken & Moet Chardon
6. Heineken - $3.939bn, +3% (92)
Heineken fell just short of the Top 5, but remains one a premium beer brand with worldwide recognition, while its recent acquisition of Asia Pacific Breweries has bolstered its Asian presence.
Meanwhile, the brand had developed impactful global campaigns such as ‘Heineken Star Serve’ – on tapping and serving perfect draft beer – and was stimulating worldwide ‘conversation’ on the brand, Interbrand said.
“With more than five million fans, Heineken’s Facebook presence is more proof of the brand’s ongoing success with efforts to stay globally relevant while maintaining its premium status.”
7. Moët & Chandon - $3.824bn, -13% (98)
With a fresh digital advertising agency on its US books and a higher media spend, Interbrand wrote that Moët & Chandon appeared ready to grab consumers’ attention at the “digital forefront”, beyond the beaches of St. Tropez and celebrity hosted tours.
“If it can successfully strike a balance between maintaining its enviable heritage while simultaneously becoming digitally aggressive, Moët & Chandon might very well be able to restore some of its brand value in the year ahead,” the analysts wrote.
(Picture Copyright: Niek Beck/Flickr)
