Jack Daniel's
This 160-year-old bourbon brand is keeping pace with the times, according to Interbrand, outstripping rivals with 1.8m Facebook ‘likes’, although to put things in context this pales alongside Coke’s 52m).
A website revamp has also created a buzz around successful new brand extension, Tennessee Honey, while company morale is bolstered by trips to its Lynchburg base for ‘Camp Jack’ team-building trips.
“Jack Daniel’s commitment to core values and corporate citizenship bodes well for the future,” Interbrand’s analysts wrote.
“Having launched its first flavored whiskey and pre-mixed alcoholic drinks, the iconic brand is hoping to expand into new markets and makes this century as expensive as the last.”
(Picture Copyright 'The Cookbook Man'/Flickr)
