DISPATCHES FROM ANUGA FOODTEC 2012
Tetra Evero Aseptic offers ultimate 'functionality' but we also address need for affordability: Tetra Pak
This content item was originally published on www.dairyreporter.com, a William Reed online publication.
Last May Tetra Pak launched the world's first 'carton bottle' called Tetra Evero Aseptic. Michael Grosse, executive vice president of development and engineering, told Ben Bouckley how it was performing in key markets and what the future held for a product designed with 'ultimate functionality' in mind.
Speaking to BeverageDaily.com at Anuga FoodTec 2012, Grosse (pictured) explained how Tetra Pak was expanding Tetra Evero Aseptic beyond its initial focus within the ambient white milk market, and integrating new technical advances such as its new separable polyethylene (PE) top for the carton.
"We are progressing now into new categories, coming now into enriched milks, milk with higher vitamin contents (as we have been launching this with customers in Spain), and I think that the sky is the limit," Grosse said.
