May - Coke and Ball cannily seize on interactive packaging trend By Ben Bouckley 22-Dec-2011 - Last updated on 23-Dec-2011 at 10:35 GMT Facebook Twitter Linkedin Email to a friend Coca-Cola and Ball Packaging teamed up to launch a new high-tech beverage can, a 25cl offering printed with a Quick Response (QR) code, which when scanned by a mobile device, took the browser to an online 'Coke Music Portal'. January - Relaxation drinks push growth envelope further... February - Biodegradable packaging not a 'viable option' for Coke March - Japanese earthquake damages local breweries April - Carlsberg drops 'possibly the best' slogan... May - Coke and Ball cannily seize on interactive packaging trend June - Red Bull energetically rejects study attacking child marketing July - A glass of beetroot juice a day... August - Datamonitor predicts interactive packaging 'explosion' September - Nestle Waters hit by $50m October - (Some) macho men will for Dr.Pepper 10, analyst November - Cardboard beverage can causes stir December - Hollywood A-list vodka sparks legal dogfight Prev 1 … 3 4 5 6 7 … 12 Next
