April - Carlsberg drops 'possibly the best' slogan...
By Ben Bouckley
- Last updated on
Which was even snappier than this one accompanying this poster from the Danish brewer in 1905. In April the company opted for a new tagline 'That calls for a Carlsberg', since it felt that company sales - using 'probably the best beer in the world', did not measure up to brand recognition. (Picture copyright: Carlsberg)