Highland Spring is making a 100% recycled bottle a permanent part of its range, following a trial of the eco bottle in 2018. It says consumers responded ‘extremely well’ to the trial - but what did it learn from the experiment?
Natural source water brand Highland Spring is trialing a 100% rPET bottle in the UK, and will use the trial to gain insight into consumer perception of recycled plastics.
The European Federation of Bottled Waters (EFBW) has set targets to use an average of at least 25% rPET in plastic bottles, and collect 90% of all PET bottles, by 2025.