Multi-sensorial food experiences offer the chance for food and beverage brands to create better product experiences at a time they’re needed more than ever, FoodNavigator hears.
Żubrówka has created a multi-sensory 'Immersive Bar' partnering with British confectionery ‘Willy Wonker’ innovators Smith & Sinclair to offer edible Apple Spritz and Citrus Zest cocktails.