Pernod Ricard takes majority stake in peanut butter flavored whiskey Skrewball 21-Mar-2023 By Rachel Arthur Pernod Ricard USA will acquire a majority stake in Skrewball, ‘the world’s first super-premium peanut butter flavored American whiskey’.
Flavored vodka drinkers want ‘true-to-fruit’ flavors, says Absolut 27-Jul-2022 By Rachel Arthur Absolut Vodka has refreshed its flavored vodka range: improving flavor profiles and updating bottles to better signpost each flavor.
Flavored spirits: a big commercial opportunity - or could there be a catch? 23-Jun-2022 By Mike Spurling, co-founder, Barfly Flavored spirits add a new dimension to the category - but could there be a catch? Mike Spurling, co-founder of drinks consultancy Barfly, looks at the category.
