To standout in a saturated category, Perfect Hydration highlights its functionality and recycling initiative as part of a brand refresh unveiled during the National Association for Convenience Stores in Atlanta, Ga., Oct. 3-6.
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
The Alkaline Water Company is expanding its portfolio with Alkaline88 Sport: a beverage embracing alkaline water alongside functional ingredients to create a sports drink that it believes can stand out in the growing US market.
A study in Japan has shown how alkaline ionised water can increase the pH level of enamel surface after consumption of acidic beverages, suggesting its practical use in preventing dental erosion.
ZenWTR – an alkaline water brand seeking to stand out in the premium bottled water segment with 100% recycled PET bottles made with certified ‘ocean bound’ plastic – has attracted a star-studded line of investors from Jessica Chastain to Khloé Kardashian.
Flow Water founder Nicholas Reichenbach launched with some pretty lofty ambitions (cue comparisons to Fiji, Evian, building the ‘Tesla of water’ and becoming an ‘iconic’ brand). But if you’re going to get into a business as capital intensive as bottled...
Nestlé USA has acquired premium alkaline water brand, Essentia Water, for an undisclosed sum to expand its presence in the premium, high-growth functional water category.
China’s beverage giant, Hangzhou Wahaha Group has seen an increase in sales of its sugar-free soda and alkaline water products this year, as consumers continue to seek healthier and more innovative beverages.
ZenWTR – a high pH, distilled bottled water packaged in recycled ocean plastic – has rolled out nationwide at Whole Foods stores after picking up regional distribution at chains from Walmart to Safeway over the past couple of months.
Premium water companies The Alkaline Water Company and Aquahydrate are joining forces: with CBD-infused product launches in the pipeline to meet demand for functional wellness beverages.
The Alkaline Water Company – makers of pink Himalayan rock salt brand Alkaline88 – is gearing up to launch a new hemp infused drink this year, using new technology
When Flow Alkaline Spring Water was looking to launch its next big idea in bottled water – a functional water infused with CBD (cannabidiol) and other botanical ingredients – it went to directly to the source: its four million US customers that the Canadian...
Global sales of alkaline water have risen at 18% a year to $631m in 2017: and the category is rapidly heading towards the $1bn milestone, according to Zenith Global.
With Coca-Cola announcing it will launch smartwater alkaline next year, it looks like the alkaline water category could be poised to leap to the next level. So what are alkaline waters, and what’s all the fuss about? In this special podcast we speak to...
