When Flow Alkaline Spring Water was looking to launch its next big idea in bottled water – a functional water infused with CBD (cannabidiol) and other botanical ingredients – it went to directly to the source: its four million US customers that the Canadian...
Global sales of alkaline water have risen at 18% a year to $631m in 2017: and the category is rapidly heading towards the $1bn milestone, according to Zenith Global.
With Coca-Cola announcing it will launch smartwater alkaline next year, it looks like the alkaline water category could be poised to leap to the next level. So what are alkaline waters, and what’s all the fuss about? In this special podcast we speak to...
