Wine Makers

“Hoping millennials will adopt boomer values as they age just isn’t a sensible business strategy.

Can wineries leverage plant-based messaging to attract young drinkers?

By Beth Newhart

An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...

Rather than steel tanks, the GoFermentor ferments inside disposable, biodegradable plastic bags.

Can winemaking go tankless and water-free?

By Beth Newhart

Wineries struggle with massive water waste during production, which is particularly hard on urban-based and small startup winemakers. The self-contained GoFermentor system wants to change that.

A potential aggressor to the market is European tariffs, particularly in wine trade with France. Pic: Getty/BrianAJackson

A healthy job market bolsters US wine and spirits

By Beth Newhart

Both large and small US wine and spirits (W&S) companies have been more progressive and competitive with work benefits and compensation than the market average, according to a talent report from ForceBrands.

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