Treasury Wine Estates is using its “Living Wine Labels” augmented reality (AR) app across five wine brands to connect with consumers and help them navigate the increasingly fragmented wine category.
Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they want products that also are better for society and the planet.
Transparency on sustainability needs to go beyond data on packaging if it is to really engage consumers, says Nescafé, as it partners with Google to launch a virtual reality coffee experience.
Market analysis is not simply about finding a gap for a new product: it’s about creating a proposition that consumers will value and are also prepared to pay for.
Sainsbury’s former environmental affairs manager Alison Austin says she is skeptical about a mainstream future for self-cooling beverage cans with mainstream brands such as Coke.
Innovative Euro-Colombian juice brand Juna has told BeverageDaily.com it is expanding fairly rapidly in London after launching in October, having just secured new listings at Selfridges and sandwich shop chain Birleys.
