Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.
This week Bud Light’s marketing campaign attracted plenty of criticism, while South Korea considered banning young celebrities from alcohol ads. Meanwhile, Stella Artois’ sponsorships are galloping ahead… read on for more nuggets of news in our Beverage...
InBev UK has recalled three batch codes of Stella Artois cider due to a risk of fermentation that may cause bottles to burst unexpectedlty, according to the Food Standards Agency (FSA), which has issued a product recall notice.
InBev is already beginning to see the benefits of last year's
merger of Belgian brewer Interbrew and Brazil's AmBev, with volume
sales in 2004 growing at more than twice the rate of the global
beer market as a whole. And...
The three pillars of Interbrew's expansion strategy - investing in
strong local brands, growing its core Stella Artois beer and buying
up regional brewers - have given the Belgian firm a strong and
distinctive identity on the...
Australia's CUB group has been awarded a 10-year contract to brew,
distribute and market the premium Belgian beer Stella Artois, one
of the drivers of growth in the increasingly important premium beer