Stella Artois

Stella calls its latest launch “a twist on the classic white wine spritzer.”

Spritzer is Stella’s first US innovation since 2013

By Beth Newhart

Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.

AB InBev toasts successful FY2017

AB InBev toasts successful FY2017

By Rachel Arthur

AB InBev says its FY2017 performance has been the best of the last three years: with growth of its core global brands, improvements in Brazil, and cost savings from the SABMiller integration.

AB InBev aims to turn around sales of Budweiser and Bud Light in the US through increased marketing initiatives.

AB InBev global beer brands carry Q2 growth

By Mary Ellen Shoup

AB InBev revenue grew by 5% for Q2 2017 driven by continued premiumization of its beer portfolio in international markets outside of the US, the company said.


AB InBev FY16

AB InBev and SABMiller integration ‘well under way’

By Rachel Arthur

Anheuser-Busch InBev has released its FY16 results: highlighting a challenging environment in Brazil; growth of its global beer brands; and progress on the integration of SABMiller.  

The world’s top 10 beer brands: BrandZ report

The world’s top 10 beer brands

By Rachel Arthur

Budweiser takes the top spot in the BrandZ Beer Top 10 Brands list, but which other brews feature in the rankings? 

Stella Artois announces Ascot Racecourse sponsorship deal

Beverage Bites: news up to april 30, 2015

Bud Light’s bottles backfire, Stella Artois and Ascot, and more beverage bites

By Rachel Arthur

This week Bud Light’s marketing campaign attracted plenty of criticism, while South Korea considered banning young celebrities from alcohol ads. Meanwhile, Stella Artois’ sponsorships are galloping ahead… read on for more nuggets of news in our Beverage...

Stella Artois Cidre draws US white wine drinkers


Stella Artois Cidre draws US white wine drinkers


Stella Artois Cidre is poised for a US-wide launch after its introduction in 26 states last year, and the AB InBev brand claims white wine drinkers are flocking to the brand.

SAB Miller JV MD wants 30%+ market share in China

SAB Miller JV MD wants 30%+ market share in China

The head of SAB Miller’s JV in China says the firm should be gunning for a 30%+ beer market share as it seeks to consolidate its position as market leader, but major takeover targets are scarce.

Inbev recalls Stella Artois cider due to bursting risk

Inbev recalls Stella Artois cider due to bursting risk

By Ben Bouckley

InBev UK has recalled three batch codes of Stella Artois cider due to a risk of fermentation that may cause bottles to burst unexpectedlty, according to the Food Standards Agency (FSA), which has issued a product recall notice.


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