Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.
Coca-Cola is reinvigorating growth in its once-stale core sparkling beverage portfolio and earning accolades from investment analysts by leveraging consumer-led innovation, revenue growth management and personalized marketing.
Emerging Asian-inspired sparkling water brand Sanzo, which has just raised $10m in a Series A financing round led by CircleUp Growth Partners, is seeking to bridge the gap between mainstream sparkling water brands and quintessential Asian flavors such...
A New Zealand clean label sparkling water brand that uses just two ingredients has expanded distribution to neighbouring Australia as it looks to boost sales.
Craft sparkling water brand Aura Bora has raised $2m in a seed round to support the company's latest chapter of growth, which includes expansion into 7-Eleven, Sprouts, Whole Foods Pacific Northwest, and Fresh Thyme, as well as its new online subscription...
Eat Beyond Global Holdings, which has acquired a slew of alternative protein food brands in the past year, has made an investment in Daydream Drinks, a hemp and adaptogen-infused sparkling water brand based in Canada.
Chinese beverage company Genki Forest is set to launch eight sparkling flavoured water in canned versions in Singapore and US, following its PET bottled drinks.
The sparkling water category may seem crowded with products made by CPG giants and offerings from smaller, independently-owned brands, but the reality is that sparkling water is still just a small piece of the overall carbonated beverage category, says...
Free from added sugar, artificial flavors and with around half the amount of caffeine as a cup of coffee, Ocean Spray Wave – a caffeinated sparkling water with real fruit juice – is the latest drink meeting a trio of consumer demands of refreshment, energy,...
The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused...
Sparkling water brand Waterloo – which is just approaching its third anniversary – is getting close to a run rate of $100m as it continues to increase velocity and distribution, say the CEO of the Austin-based brand, which has just been acquired by an...
Sapsucker, an organic carbonated maple water brand based in Canada, is planning a 2021 launch into the US market where COO Ryan Klein believes there is a significant opportunity to build the tree water category.
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.
PepsiCo looks set to launch a caffeinated water extension for its sparkling water brand bubly: signalling its imminent entry into the US caffeinated water category alongside Coca-Cola, Keurig Dr Pepper and Nestlé.
The Joffer family, original founders of the Jelly Belly Candy Company, has launched a line of Jelly Belly Sparkling Waters under the new Joffer Beverage Company in the US.
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
Coca-Cola will launch sparkling water AHA in North America next year: seeking to differentiate itself from the pack with eight fusions blending mainstream fruits with newer, niche flavors. “Retailers told us they don’t need yet another lime or berry flavored...
Docklight Brands is on its way to having a complete portfolio of CBD brands, including several beverages, edibles and skincare topicals. CEO Damian Marano is trying to cross categories and be the first total consumer products company in CBD.
In 2018 Molson Coors purchased Clearly Kombucha in California, and this year it's launched a hopped sparkling water in the UK. The beer giant is increasing its presence in the no/low ABV arena by moving outside of its core beer zone.
PepsiCo has been upping its game in the water category, notably with premium lifestyle brand LIFEWTR, the ‘fun, playful’ brand bubly, and the acquisition of SodaStream. And there’s big opportunity to grow in the category, says PepsiCo.
Joining the market of cannabis-infused products is Phyx, a THC flavored sparkling water, which hopes its low-dose and fast-acting formula will better perform as an alcohol replacement.
The Spärkel appliance joins the at-home soda market this week: offering a beverage system for custom carbonation that eliminates the need for CO2 tanks.
A new carbonated beverage with added vitamins, iron and other nutrients, and which claims to improve skin health, has been introduced to the Japanese market.
Waterloo Sparkling Water debuted an expanded portfolio at Natural Products Expo West last month, launching Strawberry and Grape flavors. It’s the latest in the increasingly crowded sparkling water category, where brands are seeking to separate themselves...
Sparkling botanical blend Petal - a cross between herbal tea, soda and functional water - has reformulated its core line of drinks less than a year after launching in May 2018. The new recipe is sweetened with organic agave, rather than stevia.
PepsiCo has completed its acquisition of SodaStream International: highlighting how the latter can help progress a shared goal of reducing plastic waste.
Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...
By using a blend of CBD and adaptogenic herbs in its sparkling water recipe, Recess hopes to carve out a spot in the growing crowd of CBD-infused beverages that it predicts will be ‘bigger than energy drinks’ in the next 10 years.
Coca-Cola Hellenic saw its no and low calorie sparkling beverages grow volumes 25.9% in the latest quarter, compared to 2.1% for full sugar variants, highlighting a shift towards lower calorie beverages.
Cannabis-infused food and drinks are hitting the niche market for medical and recreational consumers. Vertical and Form Factory have partnered up to drive a series of brand launches in California over the coming months - with plans to expand further over...
Spindrift, a sparkling water brand flavored with fruit juice, has achieved some significant milestones including multiple rounds of equity funding ($10m and $20) led by VMG Partners, triple digit sales, and national distribution. But according to the...
The list of beverages consumers drink on a daily basis is becoming more restricted, but sparkling water has maintained a prime spot and is perceived as an everyday indulgence, according to Euromonitor.
The Asia Pacific market currently accounts for 15.25% global sparkling water market, and Technavio projects it will grow at a CAGR of 3.67% through 2020, the fastest rate compared to any other geographical region.
Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman.
As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder of brand consultancy Fusion Learning.
When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.
