Sparkling Water

PepsiCo completes SodaStream acquisition

PepsiCo completes SodaStream acquisition

By Rachel Arthur

PepsiCo has completed its acquisition of SodaStream International: highlighting how the latter can help progress a shared goal of reducing plastic waste.

Refreshment beverages have outperformed both traditional beverages and alcohol in recent years. Pic: ©GettyImages/diego_cervo

Bottled water dominates 2018: Sparkling and value-added options surge

By Beth Newhart

Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...

The growth of sparkling water in Asia Pacific is expected to outpace the rest of the world, Technavio foresees. ©iStock/Sumetee

Asia Pacific proves a boon for global sparkling water market

By Mary Ellen Shoup

The Asia Pacific market currently accounts for 15.25% global sparkling water market, and Technavio projects it will grow at a CAGR of 3.67% through 2020, the fastest rate compared to any other geographical region.

Source: E. Crawford

Expo East

Spindrift finds cans better distinguish sparkling water from soda

By Elizabeth Crawford

Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman. 

Guest article: Water brands can drive healthy change in consumer behavior

Think water is boring? Think again...

By Nina Aggarwal, MD, Fusion Learning

As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder of brand consultancy Fusion Learning. 

SodaStream wants the product to be used daily by customers

SodaStream: More than a one-off gift?

By Hal Conick

When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.

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