Sparkling Water

The growth of sparkling water in Asia Pacific is expected to outpace the rest of the world, Technavio foresees. ©iStock/Sumetee

Asia Pacific proves a boon for global sparkling water market

By Mary Ellen Shoup

The Asia Pacific market currently accounts for 15.25% global sparkling water market, and Technavio projects it will grow at a CAGR of 3.67% through 2020, the fastest rate compared to any other geographical region.

Source: E. Crawford

Expo East

Spindrift finds cans better distinguish sparkling water from soda

By Elizabeth Crawford

Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman. 

Guest article: Water brands can drive healthy change in consumer behavior

Think water is boring? Think again...

By Nina Aggarwal, MD, Fusion Learning

As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder of brand consultancy Fusion Learning. 

SodaStream wants the product to be used daily by customers

SodaStream: More than a one-off gift?

By Hal Conick

When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.

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