Rtd

All Core Power protein shakes are made with milk filtered using fairlife’s patented cold-filtration system.

news in brief

Core Power adds to RTD line

By Jim Cornall

Core Power, a brand of fairlife LLC, has announced strawberry as the latest flavor to join its ready-to-drink high protein shakes in the Core Power Elite line, which already includes chocolate and vanilla flavors.

Action on Sugar surveyed pre-mixed / packaged G&Ts in retail. Pic:getty/numoalmeida

Gin & sugar? High levels of hidden sugar in pre-mixed alcohol drinks

By Rachel Arthur

Popular RTD cocktails and pre-mixed spirits contain ‘unnecessarily high and hidden sugar and calories’, according to UK campaign group Action on Sugar. It says such drinks should reformulate in line with the parameters set out by the sugar tax - or else...

Yumix cocktails land in Walmart

By Beth Newhart

Mix-your-own cocktail brand Yumix has launched its products in 400 Walmart stores across the US, featuring low-calorie and no added sugar formulas.

Why there's a resurgence in RTD alcohol

Guest article

Why there’s a retail resurgence in RTDs

By Jen Draper, marketing director, Global Brands

Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.

The consumer expects taste, performance, functionality and environmental sustainability out of their beverages, sparking innovation like collagen coffee to keep up with demand.

Bulletproof Coffee expands collagen protein in its lineup

By Beth Newhart

Bulletproof Coffee is expanding its RTD line with more flavors infused with collagen protein. The brand looks to attract the mainstream health and wellness market with its pioneering use of collagen and Brain Octane oil in coffee.

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