Nestle Indonesia has high hopes for the prospects of the growth of the ready-to-drink (RTD) beverages segment in the country, having recently broken grown on a new factory dedicated to beverage production.
Herbal iced teas specialist firm Namjai has revealed it is targeting the younger consumer demographic, banking on bright colours and a convenient, healthier product concept to draw attention to its teas.
Core Power, a brand of fairlife LLC, has announced strawberry as the latest flavor to join its ready-to-drink high protein shakes in the Core Power Elite line, which already includes chocolate and vanilla flavors.
New RTD vodka soda brand Two Days is debuting its 3% ABV drinks: which are designed to be lower in alcohol than other hard seltzers. The brand is the brainchild of entrepreneurs Elise Marks and Brendan Bennett – who came up with the idea during lockdown...
Popular RTD cocktails and pre-mixed spirits contain ‘unnecessarily high and hidden sugar and calories’, according to UK campaign group Action on Sugar. It says such drinks should reformulate in line with the parameters set out by the sugar tax - or else...
Though not quite a wine and not quite a flavored malt beverage (FMB), the line of hybrid alcoholic drinks from BeatBox Beverages is proving useful and popular at warm-weather events like concerts and festivals.
Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.
Plant-based milks and floral flavors look set to grow their place in the RTD coffee category; while RTD tea is taking a leaf out of the coffee book with cold brew and nitro launches. We take a look at how the market is shaping up for the future.
Bulletproof Coffee is expanding its RTD line with more flavors infused with collagen protein. The brand looks to attract the mainstream health and wellness market with its pioneering use of collagen and Brain Octane oil in coffee.
Los Angeles-based Cave Shake – a ready-to-drink (RTD) vegan, ketogenic shake brand – said that despite droves of consumers ‘going keto’, the company is taking a steady, targeted approach to becoming the #1 brand in the category guided by a recent investment...