The RTD alcohol category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets, according to new data from IWSR Drinks Market Analysis. As the category matures, premiumization will be a key driver moving...
India’s Beyond Water has launched its first ready-to-drink (RTD) iced tea in India, tapping on high-quality tea sourcing and consumers demand for healthier beverages.
Traditional China tea brands believe that bottled, ready-to-drink product formats are the industry’s gateway into international markets and appealing to younger consumers – but faces major hurdles in terms of pricing and competition.
With Oobli’s first commercial launch of three fruit-flavored sweet teas, the company is building its product development around the oubli fruit’s sweet protein, brazzein, which Oobli reports is up to 5,000 times sweeter than sugar and metabolizes as a...
Labatt Breweries of Canada (AB InBev) becomes the distributor across Quebec of Duvernois Creative Spirits’ non-alcoholic portfolio, which features the Romeo's Gin non-alcoholic and Bockale brands.
We speak to Julia Trebels, category & consumer insight manager at SIG, to find out more about the research and development process behind the market-first product.
Japanese brewery giant Kirin has announced the launches of two beverages – one alcoholic and one non-alcoholic – as it continues its efforts to tap novel ready-to-drink innovation opportunities.
In its annual consumer trends report, Drizly finds that inflation is prompting a return to drinking at home; consumers appear less focused on RTD cocktails and hard seltzers this summer than in previous years; and red wine is in vogue.
Nestlé Health Science will make a $43m investment to expand its manufacturing facility in Eau Claire, Wisconsin: adding two new production lines to increase manufacturing of high-demand ready-to-drink consumer products.
Pernod Ricard USA will invest $22m in creating its first-ever RTD canning line, located at its Fort Smith plant in Arkansas: boosting its ability to bring RTDs to market swiftly.
Sea Arch – whose line of botanical non-alcoholic spirits is inspired by the Devon coast in southwest England – is celebrating its launch in Woolworths Metro, an Australian chain of convenience stores.
New Zealand alcohol-free ready-to-drink (RTD) spirits firm AF Drinks has its eye on the Asian market after securing significant domestic retail success within a year of launch.
Nestle Indonesia has high hopes for the prospects of the growth of the ready-to-drink (RTD) beverages segment in the country, having recently broken grown on a new factory dedicated to beverage production.
Herbal iced teas specialist firm Namjai has revealed it is targeting the younger consumer demographic, banking on bright colours and a convenient, healthier product concept to draw attention to its teas.
Core Power, a brand of fairlife LLC, has announced strawberry as the latest flavor to join its ready-to-drink high protein shakes in the Core Power Elite line, which already includes chocolate and vanilla flavors.
New RTD vodka soda brand Two Days is debuting its 3% ABV drinks: which are designed to be lower in alcohol than other hard seltzers. The brand is the brainchild of entrepreneurs Elise Marks and Brendan Bennett – who came up with the idea during lockdown...
Japan’s domestic tea leaf consumption shows no sign of reversing its longstanding decline with ready-to-drink beverages and coffee continuing to gain popularity at its expense across the nation.
Popular RTD cocktails and pre-mixed spirits contain ‘unnecessarily high and hidden sugar and calories’, according to UK campaign group Action on Sugar. It says such drinks should reformulate in line with the parameters set out by the sugar tax - or else...
A new organic oat-based beverage is set to launch in the US as a high-protein milk alternative. Oath sources its protein from almonds, pumpkin seeds and oats.
Functional food firm Huel reveals details of an agreement with Sainsbury's to stock its nutritionally complete meal on supermarket shelves for the first time.
Though not quite a wine and not quite a flavored malt beverage (FMB), the line of hybrid alcoholic drinks from BeatBox Beverages is proving useful and popular at warm-weather events like concerts and festivals.
Chinese mineral water firm Nongfu Spring is launching a bottled carbonated coffee product, which will see it go head-to-head with the likes of Coca-Cola for market share.
Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.
Plant-based milks and floral flavors look set to grow their place in the RTD coffee category; while RTD tea is taking a leaf out of the coffee book with cold brew and nitro launches. We take a look at how the market is shaping up for the future.
Bulletproof Coffee is expanding its RTD line with more flavors infused with collagen protein. The brand looks to attract the mainstream health and wellness market with its pioneering use of collagen and Brain Octane oil in coffee.
Coffee giant Nescafé will launch two new RTD coffee drinks next year: eyeing up a new world of texture and functionality for coffee lovers with its Cold Whipped Lattes and Coffee Protein Smoothies.
When buying a bottle of ready-to-drink coffee, it's not just about caffeine — many US consumers gravitate to options that provide antioxidants, probiotics, and brain health benefits.
Los Angeles-based Cave Shake – a ready-to-drink (RTD) vegan, ketogenic shake brand – said that despite droves of consumers ‘going keto’, the company is taking a steady, targeted approach to becoming the #1 brand in the category guided by a recent investment...
