Rtd

The RTD alcohol category is maturing - and evolving. Pic:getty/asbe

RTD alcohol category to hit $40bn by 2027

By Rachel Arthur

The RTD alcohol category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets, according to new data from IWSR Drinks Market Analysis. As the category matures, premiumization will be a key driver moving...

Oobli rethinks sweetness using sweet proteins for new RTD tea

Oobli rethinks sweetness using sweet proteins for new RTD tea

By Deniz Ataman

With Oobli’s first commercial launch of three fruit-flavored sweet teas, the company is building its product development around the oubli fruit’s sweet protein, brazzein, which Oobli reports is up to 5,000 times sweeter than sugar and metabolizes as a...

Pernod Ricard USA invests in first RTD canning line

Pernod Ricard USA invests in first RTD canning line

By Rachel Arthur

Pernod Ricard USA will invest $22m in creating its first-ever RTD canning line, located at its Fort Smith plant in Arkansas: boosting its ability to bring RTDs to market swiftly.

All Core Power protein shakes are made with milk filtered using fairlife’s patented cold-filtration system.

news in brief

Core Power adds to RTD line

By Jim Cornall

Core Power, a brand of fairlife LLC, has announced strawberry as the latest flavor to join its ready-to-drink high protein shakes in the Core Power Elite line, which already includes chocolate and vanilla flavors.

Action on Sugar surveyed pre-mixed / packaged G&Ts in retail. Pic:getty/numoalmeida

Gin & sugar? High levels of hidden sugar in pre-mixed alcohol drinks

By Rachel Arthur

Popular RTD cocktails and pre-mixed spirits contain ‘unnecessarily high and hidden sugar and calories’, according to UK campaign group Action on Sugar. It says such drinks should reformulate in line with the parameters set out by the sugar tax - or else...

Yumix cocktails land in Walmart

By Beth Newhart

Mix-your-own cocktail brand Yumix has launched its products in 400 Walmart stores across the US, featuring low-calorie and no added sugar formulas.

Why there's a resurgence in RTD alcohol

Guest article

Why there’s a retail resurgence in RTDs

By Jen Draper, marketing director, Global Brands

Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.

The consumer expects taste, performance, functionality and environmental sustainability out of their beverages, sparking innovation like collagen coffee to keep up with demand.

Bulletproof Coffee expands collagen protein in its lineup

By Beth Newhart

Bulletproof Coffee is expanding its RTD line with more flavors infused with collagen protein. The brand looks to attract the mainstream health and wellness market with its pioneering use of collagen and Brain Octane oil in coffee.

The RTD coffee category has exploded as consumers continuously prioritize convenience in their everyday routines.

Nescafé brings texture and functionality to RTD coffee

By Beth Newhart

Coffee giant Nescafé will launch two new RTD coffee drinks next year: eyeing up a new world of texture and functionality for coffee lovers with its Cold Whipped Lattes and Coffee Protein Smoothies.

Cave Shake to take on new markets with investment from L.A. Libations

Cave Shake to take on new markets with investment from L.A. Libations

By Mary Ellen Shoup

Los Angeles-based Cave Shake – a ready-to-drink (RTD) vegan, ketogenic shake brand – said that despite droves of consumers ‘going keto’, the company is taking a steady, targeted approach to becoming the #1 brand in the category guided by a recent investment...