Qr Code

The QR codes, when scanned by a smartphone take consumers to an online site where they can interact with the brand

Interactive packaging 'explosion' expected, says Datamonitor

By Helen Glaberson

An interactive packaging launch by wine brand Schmitt Sohne is just the tip of the iceberg, according to Datamonitor, with an explosion in Quick Response (QR) codes expected to appear over the next couple of years.