Brazilian consumers are embracing JOMO - the joy of missing out – and this is helping premium beverage brands find their mojo. "Consumers want to disconnect... and this is impacting the brands they consume," says one analyst.
India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.
From a Cannabis gift box to Mercedes-Benz launching a bottle of gin and boardgames made out of teabags, Brand Revolution LAB is set to expand in 2020, helping companies to bring their packaging ideas to fruition.
AB InBev is predicting strong revenue growth for FY19, saying that a strong brand portfolio and category expansion will drive the company forward. And the brewer says there is 'a significant opportunity' for premium brands to spur growth around...