Millennials

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Young people are proving that they want to buy local and small, which is turning out to be one of the greatest opportunities in the specialty market.

Shopping small: 79% of Gen Z buys specialty foods

By Beth Newhart

Both younger generations - millennials and gen Z - are more interested in supporting local, small businesses than their gex X and baby boomer predecessors. The independent, specialty food and beverage market in the US is now worth $140bn and growing three...

70% of millennials wish their pace of life would slow down. Pic: ©GettyImages/Alex Tihonovs / EyeEm

Wine has room to grow in small formats

By Beth Newhart

More millennials are drinking wine, looking for high-end options with low price tags. And on demand online grocery shopping is causing brands to rethink their brick-and-mortar strategy.

How to recruit Millennials. Photo: Depositphotos courtesy of Global Speaker Management.

ECMA Congress 2018

Key hacks for recruiting Millennials

By Jenny Eagle

Companies today are multi-generational made up of Baby Boomers, Generation Z and Millennials but firms are struggling to integrate fresh blood into their workforce because younger employees’ lifestyle and exposure to technology is different to what we...

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