Metabolism

'...with the same exercise you're preserving glycogen and producing much less lactic acid...' ©iStock

'this hasn't been seen before'

Ketone esters boost endurance in elite athletes: Study

By Shane STARLING

A ketone ester drink developed by an Oxford University start-up for the US Army has shown benefits to elite endurance athletes by unlocking “greater human metabolic potential.”

Sustained energy driving market growth: Mintel

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

By Maggie Hennessy

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition, weight management and even kids. 

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