Immune System

The ASA said Bio-tiful Dairy's kefir ad breached the CAP Code.

Bio-tiful Dairy kefir ad falls foul of ASA

By Jim Cornall

A poster for UK kefir company Bio-tiful Dairy’s Kefir drink has been found by the Advertising Standards Authority (ASA) to be in breach of advertising rules.

EFSA rejects probiotic cold claim

EFSA opinion wrap: Pomegranate, carob, coffee rejected. Vitamin D approved

Claim chill: EFSA rejects probiotics for immunity, defecation

By Shane STARLING

The European Food Safety Authority (EFSA) has rejected probiotic dossiers from Canadian firm Lallemand Health Solutions (immunity) and Italian player Synbiotec (defecation) in a batch of opinions published today.

Fahrenheit60’s ‘Aspire’ drink claimed it could burn up to 200 calories per can. It is facing legal prosecution...

ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"

Getting heavy: ASA refers health claim abusers to Trading Standards for first time

By Shane STARLING

The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said, as the agency cracks down on EU nutrition...

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