Global Soft Drinks

Sally Uren, left, (CEO, Forum for the Future), Marc Mathieu (Senior Marketing VP for Unilever) and Ulrike Sapiro, Coca-Cola Europe (Director Community and Environment) discuss 'The Role of Brands in Creating a Sustainable Future' in Lisbon

BEVERAGEDAILY.COM SCORE: 88.75% - 'ZENITH HITS TOP GEAR'

Was it worth it? InnoBev Global Soft Drinks Congress 2014

By Ben BOUCKLEY

We're starting up a new slot at BeverageDaily.com called 'Was it worth it?' to review beverage conferences and trade shows. First up is Zenith International's Innobev Global Soft Drinks Congress in Lisbon. The sun was shining there...

Ulrika/Flickr

INNOBEV GLOBAL SOFT DRINKS CONGRESS: IN PICTURES

What do Unilever and Kermit the Frog have in common?

By Ben BOUCKLEY

A sneak peek at some of the action on the conference floor at Zenith International's InnoBev Global Soft Drinks Congress, where Unilever showcased Kermit and AJE dreamed BIG, and came up with BIG Cola.

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