Flavors

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

'Shock flavors' create excitement, demand and FOMO... Pic:getty/jasmina81

‘Shock factor’ flavors entice younger generations

By Rachel Arthur

Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger generation fuelled by FOMO (fear of missing out).

McCormick acquires flavor manufacturer FONA International

McCormick acquires flavor manufacturer FONA International

By Mary Ellen Shoup

McCormick & Company has purchased 100% of the shares of natural flavors supplier FONA International for $710m, a deal which will accelerate McCormick’s global flavor growth and “the strategic migration” of its portfolio towards more value-added, health-focused...

Pic:getty/tbralnina

Trendspotting in beverage flavors

By Rachel Arthur

What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring flavors from the Mediterranean and Asia to the forefront. We...

Five beverage trends for 2021: Imbibe’s predictions

Five beverage trends we’ll see in 2021: Imbibe’s predictions

By Rachel Arthur

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according to US beverage development company Imbibe.

UK beverage trends for 2019: Fermentation, water plus, exotic ingredients and more

Five beverage trends for 2019

By Rachel Arthur

Sustainability, veganism and health are three macro trends that will continue to shape the beverage market in 2019, says UK flavour and fragrance company Treatt. From fermentation to exotic flavours, it outlines five areas to watch in the coming year....