Entrepreneurship

Beverage entrepreneurs: Boom-time for Malaysia's Hausboom

Malaysia’s Hausboom has taken off across Asia and Europe.

Boom-time for burgeoning brand from Asia’s fizzy drinks backwater

By Richard Whitehead

Sitting in a cafe in Saudi Arabia, Azri Zahier came to a realisation. All around him, people were guzzling fizzy drinks. These, he noticed, were not local beverages, or even ones made elsewhere in the Gulf. They were from Thailand.

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