Dr Pepper Ten

Still from Dr Pepper TEN 'Mountain Man' Commercial

'Energy is what the younger consumer identifies with': Retailer

US C-Stores: Ditching Dr Pepper TEN, sceptical on natural sweeteners?

By Ben BOUCKLEY

US C-Stores owners do not believe all-natural sweeteners can reverse flagging soda sales, says one US analyst, who is also advising Dr Pepper to stop investing in its low-calorie TEN platform.

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