Dr Pepper Snapple Group

Launched in 2009, Bai Brands has grown extremely rapidly in the past three years, generating revenues of $5.2m in 2012; $17m in 2013, and a predicted $50m in 2014. In 2015, it's aiming for $100m

Dr Pepper invests $15m in minority stake in Bai Brands

By Elaine Watson

Dr Pepper Snapple Group has invested $15m in a minority stake in Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages.

Dr Pepper Snapple is pinning its hopes on a CSD revival via its low-calorie TEN platform

CEO LARRY YOUNG WARNS ATTACKS ON CARBONATES WILL CONTINUE

Dr Pepper Snapple risks ‘big swing’ on critical TEN calorie platform

By Ben BOUCKLEY

Dr Pepper Snapple CEO Larry Young warns that US health lobby attacks on carbonates will persist, as his firm gears up to spend millions marketing new 2013 launches on its ‘critical’ low-calorie TEN platform.

Sunkist is one of the 'Core 5' brands that DPS is trialing under its TEN banner

Dr Pepper Snapple insists it can sustain TEN growth

By Ben Bouckley

Dr Pepper Snapple Group (DPS) insists that it can continue to grow Dr Pepper TEN volumes as it laps the low calorie soda’s launch, and is encouraged by 10-calorie test market results using other brands.

Cadbury buys US bottler

Cadbury buys US bottler

By Ahmed ElAmin

As part of a plan to sell its drinks business, Cadbury Schweppes
today said it has acquired the Southeast-Atlantic Beverage Corp.
(Seabev), the second largest independent bottler in the US.

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