Vermont snaps up Snapple
with the Snapple Beverage Group to supply Snap2O bottled spring
water.
Vermont Pure Holdings has entered into a contract packing agreement with the Snapple Beverage Group to supply Snap2O bottled spring water. The product will be manufactured and sold in the United States.
"We are extremely pleased to be providing natural spring water to the Snapple Beverage Group (SBG) particularly here in the north eastern part of the United States," said Tim Fallon, chairman and CEO of Vermont Pure Holdings.
Joe Holland, senior vice president of operations at Snapple, said: "After a rigorous process we are extremely pleased to select Vermont Pure as our supplier for their track record of quality and service."
The Snapple Beverage Group is a unit of Cadbury Schweppes and has a beverage brand portfolio that includes Snapple, Mistic, Nantucket Nectars, Orangina, Stewart's and Yoo-hoo.
Based in Vermont, US, Vermont Pure Holdings is a bottler and distributor of natural spring water. Its packaged products include Vermont Pure, Hidden Spring, and various regional private label brands.
It also markets purified bottled water with added minerals through the Crystal Rock brand.
The company is currently undertaking a growth strategy through the expansion of its home and office customer base. A number of acquisitions have been made of regional office bottled water and coffee distributors.
