Dr Pepper

Re-positioning soda and co-locating CPG divisions are just some of big brands' strategies. Pic: Getty/jonnysek

BEVERAGE FORUM 2019

How big soda is taking an ‘honest’ approach to consumer health habits

By Beth Newhart

PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...

Still from Dr Pepper TEN 'Mountain Man' Commercial

'Energy is what the younger consumer identifies with': Retailer

US C-Stores: Ditching Dr Pepper TEN, sceptical on natural sweeteners?

By Ben BOUCKLEY

US C-Stores owners do not believe all-natural sweeteners can reverse flagging soda sales, says one US analyst, who is also advising Dr Pepper to stop investing in its low-calorie TEN platform.

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