Dr Pepper

Re-positioning soda and co-locating CPG divisions are just some of big brands' strategies. Pic: Getty/jonnysek

BEVERAGE FORUM 2019

How big soda is taking an ‘honest’ approach to consumer health habits

By Beth Newhart

PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...

Energy drinks on fire, but diet soda still in a funk, says Wells Fargo as Coke and Pepsi battle to 'reinvent' cola

Energy drinks on fire, but diet soda still in a funk, says Wells Fargo as Coke and Pepsi battle to 'reinvent' cola

By Elaine Watson

Diet soda sales remain in a funk according to the latest Nielsen data, with dollar sales in the four weeks to March 15 plunging 7.3%. Regular soda fared somewhat better (+ 0.6%), while energy drinks (+8.3%) and sparkling water (+26.2%) continued to steam...

Still from Dr Pepper TEN 'Mountain Man' Commercial

'Energy is what the younger consumer identifies with': Retailer

US C-Stores: Ditching Dr Pepper TEN, sceptical on natural sweeteners?

By Ben BOUCKLEY

US C-Stores owners do not believe all-natural sweeteners can reverse flagging soda sales, says one US analyst, who is also advising Dr Pepper to stop investing in its low-calorie TEN platform.

Sunkist is one of the 'Core 5' brands that DPS is trialing under its TEN banner

Dr Pepper Snapple insists it can sustain TEN growth

By Ben Bouckley

Dr Pepper Snapple Group (DPS) insists that it can continue to grow Dr Pepper TEN volumes as it laps the low calorie soda’s launch, and is encouraged by 10-calorie test market results using other brands.

Peppering the market

Peppering the market

Cadbury Schweppes has recommended that both Coca-Cola and Pepsi
bottlers make Dr Pepper a priority brand again, following the
industry's failure to capitalise on the growing trend to new soft
drinks.

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