As it seeks to respond to today’s sugar-wary consumers, Coca-Cola has been boosting the sugar-free varieties in its trademark Coke portfolio. And while critics might point to the potential confusion between brands (how many people know the difference...
Coca-Cola says its recent re-brand for Diet Coke has helped return the brand to volume growth in North America: while it is upbeat about trademark Coca-Cola as a whole with growth for classic Coca-Cola and the new Coca-Cola Zero Sugar.
Coca-Cola has obtained a minority equity stake in California’s Aloe Gloe. Coca-Cola says the investment into the ‘up-and-coming’ brand gives it a further entry in the emerging market segment for plant-based beverages.
Coca-Cola Great Britain is rebranding its portfolio to integrate Coca-Cola Life, Coca-Cola Zero, and Diet Coke with its full calorie drink, seeking to spread the ‘enduring appeal’ of its flagship version.
DESIGN FOR BUSINESS LIFE: COKE EXEC SHARES SECRETS IN NEW BOOK
The Coca-Cola Company’s former head of global design says the company didn’t have a consistent approach to design when he joined in 2004, which meant there were ‘disconnects’ in the holistic consumer brand experience – from packaging and communications...
From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a lot of ground. Here are some of the highlights from the 40-minute...
Coca-Cola Great Britain tells BeverageDaily.com that UK Diet Coke contains slightly more caffeine than the regular version to ensure the soda's 'distinct flavor profile' after a Sunday Times article criticized the brand for offering diet-conscious...
CEO JOHN BROCK 'guardedly optimistic' on aspartame's EU future
Coca-Cola Enterprises (CCE) boss John Brock says he believes Europe is in a ‘better place’ on aspartame than the US after EFSA's December safety ruling, despite a slight dip in diet soda sales for Q1 2014.
Coca-Cola North America has announced its plans to launch Diet Coke
Plus, a carbonated calorie-free beverage with the added value of
vitamins and minerals, that could put the concept of functionality
at the front line of the soft...
Sales and consumer awareness of sweetener from UK manufacturer Tate
& Lyle look set to rise as number one global soft drinks player
launches a new version of Diet Coke, complete with Splenda
sucralose logo on the packaging, writes...
The last few years have seen a quickening in the pace of new
product launches by the world's top two soft drinks companies, with
new flavour or formula variants of the traditional Coca-Cola and
Pepsi brands leading the way.