Coca-Cola maintains its position as the most valuable soft drink brand, with the revival of Diet Coke helping protect the brand in an increasingly challenging market, according to Brand Finance.
As it seeks to respond to today’s sugar-wary consumers, Coca-Cola has been boosting the sugar-free varieties in its trademark Coke portfolio. And while critics might point to the potential confusion between brands (how many people know the difference...
Coca-Cola says its recent re-brand for Diet Coke has helped return the brand to volume growth in North America: while it is upbeat about trademark Coca-Cola as a whole with growth for classic Coca-Cola and the new Coca-Cola Zero Sugar.
Despite flat growth of its carbonated beverage portfolio for Q417, Coca-Cola said it remains committed to improving the performance of its core soda brands, particularly Diet Coke and Coke Zero Sugar.
Coca-Cola has obtained a minority equity stake in California’s Aloe Gloe. Coca-Cola says the investment into the ‘up-and-coming’ brand gives it a further entry in the emerging market segment for plant-based beverages.
The Coca-Cola Company has declared 2015 as a ‘transition’ year, with an ongoing $3bn cost-cutting drive and challenges such as macroeconomic volatility and political unrest to tackle.
Coca-Cola Great Britain is rebranding its portfolio to integrate Coca-Cola Life, Coca-Cola Zero, and Diet Coke with its full calorie drink, seeking to spread the ‘enduring appeal’ of its flagship version.
DESIGN FOR BUSINESS LIFE: COKE EXEC SHARES SECRETS IN NEW BOOK
The Coca-Cola Company’s former head of global design says the company didn’t have a consistent approach to design when he joined in 2004, which meant there were ‘disconnects’ in the holistic consumer brand experience – from packaging and communications...
From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a lot of ground. Here are some of the highlights from the 40-minute...
Coca-Cola Great Britain tells BeverageDaily.com that UK Diet Coke contains slightly more caffeine than the regular version to ensure the soda's 'distinct flavor profile' after a Sunday Times article criticized the brand for offering diet-conscious...
CEO JOHN BROCK 'guardedly optimistic' on aspartame's EU future
Coca-Cola Enterprises (CCE) boss John Brock says he believes Europe is in a ‘better place’ on aspartame than the US after EFSA's December safety ruling, despite a slight dip in diet soda sales for Q1 2014.
Diet Coke Frost Cherry Slurpee has been removed from shelves, after only a month on sale. 7-Eleven, who stocked the beverage, and The Coca-Cola Company have not said whether the beverage will return.
Coca-Cola has conceded that it is “under a bit of pressure” from US consumers over its use of artificial sweetener, aspartame, in Diet Coke, Coke Zero and other low- and no-calorie products.
Packaging guru Andrew Streeter tells BeverageDaily.com that Coca-Cola Life’s use of the PlantBottle in tandem with stevia reflects a determined move to give the brand an ‘additional cutting edge’.
Hot on heels of two risqué video ads, ripped fashionista Marc Jacobs has revealed three new limited edition Diet Coke bottles that go on sale this month in European markets such as the UK and France.
Coca-Cola FEMSA has sealed a deal to acquire a majority stake in the Coca-Cola Company’s Philippines bottling operation in Mexico City, and hailed an import milestone in its history.
Coca-Cola North America has announced its plans to launch Diet Coke
Plus, a carbonated calorie-free beverage with the added value of
vitamins and minerals, that could put the concept of functionality
at the front line of the soft...
Sales and consumer awareness of sweetener from UK manufacturer Tate
& Lyle look set to rise as number one global soft drinks player
launches a new version of Diet Coke, complete with Splenda
sucralose logo on the packaging, writes...
The last few years have seen a quickening in the pace of new
product launches by the world's top two soft drinks companies, with
new flavour or formula variants of the traditional Coca-Cola and
Pepsi brands leading the way.
Hot on the heels of Pepsi-Cola's announcement that it is to update
the labelling of its entire Pepsi range, Coca-Cola has this week
unveiled a new package design for its Diet Coke soft drink.
