It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides?
The fledgling market for environmentally friendly beer is becoming increasingly susceptible to allegations of false advertising, amidst further claims this week of corporate ‘greenwashing’ within the beverage industry.
With food scares, health concerns and sustainability issues playing
heavily on consumers' minds - and influencing their shopping habits
- the humble food label has never played a more important role. But
how can consumers be...
Health conscious consumers that wish to avoid additives in their
diets are finding it difficult to recognise the ingredients and the
health risks associated with them because of a confusing labelling