New ready-to-drink cold brew from Italian coffee company illy was set to debut at Expo West this month. But despite the cancellation, plans are moving forward with the hopes of attracting younger customers to the upscale brand.
Nitro-infusion is commonly associated with the cold brew coffee category: but Enhanced Beverage Solutions (EBS) sees potential for the trend to thrive in other categories such as tea, wine and cocktails.
Coffee brands have leaned into the cold brew trend in recent years: offering canned nitro cold brew, pre-mixed lattes and other versions of chilled RTD coffee. But consumers still haven’t abandoned their indulgent drinks.
After announcing in September that the popular US-based coffee and donut chain would change its name from Dunkin’ Donuts to just Dunkin’, it’s officially launching the new brand identity in packaging and store design nationwide.
RTD coffee may be the fastest-growing segment in the US retail coffee market, according to Mintel, but a new report shows that the coffee shop market still resonates with on-the-go, premium-seeking consumers.