Coffee brands have leaned into the cold brew trend in recent years: offering canned nitro cold brew, pre-mixed lattes and other versions of chilled RTD coffee. But consumers still haven’t abandoned their indulgent drinks.
After announcing in September that the popular US-based coffee and donut chain would change its name from Dunkin’ Donuts to just Dunkin’, it’s officially launching the new brand identity in packaging and store design nationwide.
RTD coffee may be the fastest-growing segment in the US retail coffee market, according to Mintel, but a new report shows that the coffee shop market still resonates with on-the-go, premium-seeking consumers.
High Brew Coffee is now in nine out of the 11 regions served by Dr Pepper Snapple Group’s direct store delivery (DSD) network, and is on course to hit the one million case mark in 2016 and surpass two million cases in 2017, as Americans continue to embrace...