Coke

Coca-Cola Life. Yes, it's green! (Photo: Coca-Cola Argentina)

EDITOR'S COMMENT: JULY 2014

‘I ditched the Coca-Cola Life-style’: A millennial confession

By Ben BOUCKLEY

Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation necessarily good news?

You can share a Coke with all these lovely people in Sweden, but not Mohammed, unless you get a personalized bottle made up during the campaign tour

That which we call a Coke by any other name would taste as sweet?

Bittersweet Coke taste in Israel as personalized cans stoke controversy

By Ben BOUCKLEY

As the Coke marketing machine rolls out personalized bottles with popular first names worldwide, it risks tarnishing its own by excluding some for fear of offending local ethnic sensibilities.

The Dear Leader, no-one knows which one, looking at a kitchen cabinet...

SNAP COMMENT

What can Kim Jong-Un learn from Coca-Cola?

By Ben BOUCKLEY

What can Kim Jong-Un learn from Coca-Cola? Not much, aside from the 'art of modern spin', suggests New Yorker magazine blogger Evan Osnos, in an entertaining online piece published yesterday.

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