Local cider sales in the US are up 15% since last year. And despite recent challenges from hard seltzer and FMBs, regional ciders are tracking double-digit growth. The industry now focuses on conveying the diversity of the cider category.
The United States Association of Cider Makers (USACM) was officially renamed to the American Cider Association (ACA) on December 31. It called 2019 ‘a year of resilience’ for cider in the face of flavored malt beverage (FMB) popularity.
A sweet, dessert cider that mimics the style of ice wine is slowly spreading beyond its point of origin. Canada’s ice cider is finding a niche market in the US with craft cidermakers willing to undertake the lengthy freezing, thawing and fermenting process.
The cider industry is seeing record growth in the US, outpacing stagnant sales across general alcohol. It’s drawn in a gender-equal audience primarily made up of millennial consumers.
