The campaign marks the first time Carlsberg will run a global campaign across all of its 120 markets: rolling out in Europe, the UK, Asia and South America throughout 2024 and into 2025.
Carlsberg Malaysia is optimistic about its chances to conquer the country’s premium Japanese beer market this year with new partner brand Sapporo, with the latter formally replacing Asahi as the firm’s major premium Japanese offering since January 2024.
Beer heavyweight Carlsberg Malaysia has decided to persist with its portfolio premiumisation strategy and a new Sapporo partnership despite concerns over ‘weak’ consumer sentiment and diminished profitability in the third quarter of 2023.
Carlsberg has pledged to continue with its premiumisation drive in Malaysia and Singapore despite seeing its higher end beers suffer a significant slump as consumers tighten their belts.
Carlsberg Group has confirmed investments of 1.5 billion hryvnias ( €40m / $44m) for Ukraine in 2023, with a new production line at its Kyiv brewery which will increase the production capacity of canned products by 80%.
Carlsberg Malaysia has announced a continued focus on its premium portfolio as well as some strategic new branding will be major parts of its newly launched five-year business strategy to cope and grow amid recession and inflationary pressures.
Carlsberg says it is forging ahead in its global move towards regenerative farming as it plans increased use of regenerative barley for pioneer beer brands in the UK, Finland and France.
Carlsberg has reported ‘strong results in a challenging environment’ for FY2022: adding that higher prices and inflation could have an impact on beer consumption in 2023.
Carlsberg Malaysia has retained a cautionary outlook for the company’s overall growth citing concerns over inflationary and taxation pressures, despite announcing year-on-year growth of over 200% in net profits in its Q3FY2022.
Scientists at Carlsberg Research Laboratory have invented a non-GMO breeding method, called ‘FIND-IT’, which helps find variants that better tolerate heat, drought or other climatic challenges. And while the obvious application for the brewer is barley...
Brewery giant Carlsberg Malaysia has identified premiumisation as a crucial strategy for the firm to continue achieving profitable growth, even as the firm battles continued inflationary pressures, rising costs and consumer sentiment about price hikes
Carlsberg Group is putting its new Fibre Bottle into a large-scale trial: with 8,000 bio-based and fully recyclable beer bottles being sampled across Western Europe.
Carlsberg has set out its strategy for portfolio growth over four key categories: continuing its focus on premium and super-premium products but also setting out new ambitions to expand in products beyond beer such as hard seltzer and RTDs.
Carlsberg Malaysia has predicted that the year ahead will continue to be a challenging one for the beer industry in view of rising costs and the COVID-19 Omicron variant, despite having seen a significant rise in profits and premium product sales in the...
Carlsberg will continue its drive in alcohol-free with a goal to more than double its alcohol-free volumes: with a particular focus on carving out the category in Asia.
Carlsberg Malaysia has posted a highly cautious outlook for the rest of 2021 despite successfully growing its net profits in the first half of the year, citing ongoing COVID-19 restrictions in Malaysia and impacts from its enforced brewery closure.
Belgian beer brand Grimbergen has unveiled its new Grimbergen Abbey Brewery: marking the first time in 200 years that beers have been brewed inside the walls of the abbey.
Carlsberg Malaysia is ramping-up its digital and retail strategies after suffering a 44% annual slump in sales after COVID-19 lockdowns decimated large parts of its on-trade business.
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Carlsberg is striving to debunk the myth that booze- free beer is a poor alternative to regular brews with the launch of its alcohol-free pilsner and wheat beer in Singapore – and is letting consumers buy a sample can for as little as 10 cents.
Carlsberg continues to champion the long-term potential of the alcohol-free category, which it sees being fuelled by an increased awareness of health and well-being among consumers as a result of the coronavirus pandemic. It pledges to keep investing...
Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.
Carlsberg's alcohol-free brews increased 7% in volume in 2019. Craft brands also delivered well with a 16% jump, against a backdrop of core beer falling 1%.
Beverage companies such as Coca-Cola, Carlsberg, Diageo and Starbucks are among those affected as China seeks to stop the spread of the coronavirus outbreak. It is too early, however, to estimate the long-term impact of the virus.
Carlsberg, Coca-Cola and Absolut create paper bottle research community
A collaboration between Carlsberg’s Jacobsen Brewery and Danish bakery Jalm&B has resulted in ‘Genbrød’ – a sustainable sourdough bread made from upcycled hazelnuts.
Carlsberg CEO Cees ‘t Hart says the most pressing issue for the beer industry today is to carve out a sustainable future – warning that millennials will walk away from the category if they don’t see environmental considerations taking a central role.
Carlsberg saw alcohol-free brew volumes grow 33% across Western Europe in FY2018: “We see a significant increase in alcohol-free and are putting a lot of money behind that going forward,” says the company.
Carlsberg introduced its ‘Snap Pack’ this year: which replaces plastic wrapping on six packs by instead gluing the cans together. But while the idea might sound relatively simple, the technology had to address the challenge of being sufficiently strong...
Malaysian beer industry leaders Carlsberg Brewery Malaysia Bhd (Carlsberg) and Heineken Malaysia Bhd (Heineken) have expressed varying opinions about the implementation of the Sales and Service Tax (SST).
Carlsberg is introducing its new ‘Snap Pack’: which replaces plastic wrapping on six packs by instead gluing the cans together. Championing it as a ‘world first’ for the beer industry, Carlsberg says it will reduce the amount of plastic used in multi-packs...
Beer has a strong cultural heritage – and brewers have developed successful business models to allow them to grow and thrive - but this won’t be enough to assure the future of the category. Brewers will need to focus increasingly on the key trends valued...
Carlsberg’s CEO and president Jørgen Buhl Rasmussen will retire from the group in June, and will be succeeded by Cees ‘t Hart (currently CEO of the Dutch dairy giant Royal FrieslandCampina).
