Carlsberg is trialing a scheme in Denmark whereby drinkers in selected bars get half price beer in exchange for uploading pictures of themselves there to Instagram.
Carlsberg CEO Jorgen Buhl Rasmussen says the firm is currently less concerned with building Asian margins than securing growth in a key region, particularly in markets such as China and India.
Carlsberg says it is taking an ‘important step forward’ in China with a $466m offer for a controlling stake in Chongqing Brewery Company (CBC), in a move to double the number of native breweries it directly controls.
Carlsberg today formed a JV with a Burmese brewer to produce and market its brand portfolio, and told BeverageDaily.com the nation offered 'huge growth potential' in an under-penetrated beer category.
A UK charity backing a local campaign to stop sales of super-strength beer and cider believes leading firms such as Carlsberg and AB InBev benefit from a ‘dirty secret’ that causes massive health problems.
Carlsberg has agreed a strategic partnership with Singha Corporation, and tells BeverageDaily.com it is confident the new venture will succeed where a previous Thai partnership with Chang Beverages failed amidst legal acrimony in 2005.
Carlsberg has abandoned its slogan “probably the best beer in the world” in a rebranding that the Danish brewer thinks will help double the brand’s profits by 2015.
Carlsberg has reported a sharp drop in organic beer volumes in the fourth quarter as the hike in Russian excise duties makes for a tough comparison with 2009.
Carlsberg has sold a brewery in Dresden to Frankfurter Brauhaus in order to focus on key brands in the region. The Danish brewer has also just increased its investment in the Chinese firm Chongqing Brewery.
Eastern Europe’s potential as an antidote to declining beer demand in more mature markets has taken another blow as Carlsberg reportedly prepares to step up its focus on the emerging markets of Asia to offset concerns about regional sales.
The board of brewer Scottish & Newcastle has today rejected yet
another attempt by Carlsberg and Heineken to jointly acquire its
operations with an improved 780 pence per share bid, though it may
yet be forced to sell.
As the deadline ticks down for brewer Carlsberg to acquire joint
venture partner Scottish & Newcastle, both companies are going
for the jugular in a battle that may significantly shake up the
status quo of European brewers.
UK trade authorities have given a consortium formed between
Carlsberg and Heineken a four-week window in which to outline a
"firm" intention to acquire brewer Scottish and Newcastle
(S&N) or cease any further action...
Carlsberg and Heineken will stand by a rejected joint-offer made
last month for British-based rival Scottish and Newcastle
(S&N), despite recent research suggesting that an improved bid
would likely be accepted by shareholders.
In this week's round-up Kirin looks to increase pricing for its
beers; Scottish & Newcastle take their battle with Carlsberg to
the courts; and China welcomes the Frappuccino.
Scottish & Newcastle (S&N) is considering teaming up with
another brewer to buy Carlsberg's stake in Baltic Beverages
Holding, the Financial Times reported today.
Carlsberg will strengthen its position in Vietnam's burgeoning
economy with its new brewery built in association with a
domestic partner, the company announced this morning.
Carlsberg has acquired a 10 per cent stake in Vietnam's second
largest brewer as it looks to increase its market share in the
country's growing beer market.
Carlsberg raised its profit prediction for the year after beer
sales rose eight per cent in the first half of 2006, thanks to a
limited recovery in Western Europe and more gains in the East.
Carlsberg's plan to scale down operations in Western Europe in
favour of emerging beer markets in Eastern Europe and Asia has
helped it to improve first quarter results this year.
Carlsberg is close to signing a new joint venture deal in China,
says the country's official news agency, as the major brewers take
up position on their East Asian nest eggs, writes Chris
Mercer.
Falling beer markets across Western Europe have claimed Carlsberg
as their latest victim, handing the Danish brewer heavy losses in
its first quarter despite strong performances in Russia and Asia,
reports Chris Mercer.
Carlsberg
and the Danish Industrialization Fund for Developing Countries
(IFU) have drawn up an agreement with Lanzhou Huanghe Enterprise
Group to acquire 50 per cent of the LanzhouHuanghe Brewery's
operations in the Gansu...
The EU commission has approved Carlsberg's takeover of the German
brewer Holsten-Brauerei. The approval places the company one step
closer to the profitable German market writes Danny Vincent.
Differing fortunes in the east and west: Follwing disappointing
third quarter results, Carlsberg has rationalised its operations in
Sweden while at the same time increased its influence in the
Bulgarian brewing industry.
Carlsberg's head of supply chain, Jette Knudsen, is to leave the
group in December after a disastrous summer season which saw the
company recall millions of cans of sour-tasting beer from the
domestic market.
