The Campbell Soup Company continues to present its V8 vegetable and fruit juice portfolio as a modernized, functional beverage brand, most recently with the launch of V8+Hydrate, made with sweet potato juice.
Campbell Soup Co. reported a 2% decline in net sales of its largest division, Americas Simple Meals and Beverages, for Q3 2017, largely due to a drop in sales of V8 beverages and capacity-related challenges in its refrigerated beverage portfolio.
The Center for Science in the Public Interest (CSPI) today threatened to sue Campbell's Soup Company alleging that it makes misleading statements about the juice content, nutritional value and healthfulness of V8 juices sold in the US.
Campbell Soup's acquisition of Bolthouse Farms will create a new $1.2bn healthy beverages platform combining Campbell's V8 veg/fruit brand and Bolthouse's super-premium chilled beverages and boost Campbell’s presence in faster-growing fresh...
This week, Campbell announced a series of strategic moves designed
to improve efficiency and profitability, the FDA withdrew its
guidance for testing StarLink yellow corn, and Ebro Puleva's
profits have increased in Q1.