The Campbell Soup Company continues to present its V8 vegetable and fruit juice portfolio as a modernized, functional beverage brand, most recently with the launch of V8+Hydrate, made with sweet potato juice.
Campbell Soup Co. reported a 2% decline in net sales of its largest division, Americas Simple Meals and Beverages, for Q3 2017, largely due to a drop in sales of V8 beverages and capacity-related challenges in its refrigerated beverage portfolio.
Hot on the heels of Campbell Soup Company non-BPA liners for cans
Hot on the heels of Campbell Soup Company’s announcement that it is switching to BPA-free lined cans by 2017, Del Monte Foods, has revealed this week it is converting to non-BPA linings.
Comments have been flooding in from consumer groups and industry associations following the announcement that Campbell Soup Company will switch to BPA-free lined cans by 2017.
‘The transition has taken longer than anticipated’
The Center for Science in the Public Interest (CSPI) today threatened to sue Campbell's Soup Company alleging that it makes misleading statements about the juice content, nutritional value and healthfulness of V8 juices sold in the US.
Campbell Soup's acquisition of Bolthouse Farms will create a new $1.2bn healthy beverages platform combining Campbell's V8 veg/fruit brand and Bolthouse's super-premium chilled beverages and boost Campbell’s presence in faster-growing fresh...
Campbell Soup Company CEO Denise Morrison has told analysts that the firm’s beverage business and other divisions currently have greater ‘brand momentum’ than its traditional soup business.
