New Campbell bottle for US vending machines

Related tags Coca-cola north america Campbell soup company Coca-cola Coca-cola enterprises

Campbell Soup Company has launched a new 12-ounce bottle to allow the firm to sell its V8 juices in 15,000 vending machines across the US.

The single-serve refrigerated juices will be managed by Coca-Cola Enterprises’ distribution system as part of an agreement Campbell signed with Coca-Cola North America in June last year.

The drinks will be offered in vending machines sited in malls, offices, hotels, hospitals and schools as well as over the counter in convenience, grocery and mass merchandisers.

Darren Serrao, vice president marketing said: “Leveraging our partnership with Coca-Cola to make vegetable-based juices more accessible and available is another important step in the V8 ​brand’s goal to expand our distribution capabilities and to help people get more vegetables into their diets every day​.”

Related topics R&D Smart Packaging