PepsiCo’s SodaStream and bubly brands will collaborate to launch bubly drops: ‘bringing bubly’s bright flavors to the SodaStream platform and enabling consumers to create their beverages at home’.
PepsiCo looks set to launch a caffeinated water extension for its sparkling water brand bubly: signalling its imminent entry into the US caffeinated water category alongside Coca-Cola, Keurig Dr Pepper and Nestlé.
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.