Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
After just a year and a half in business, Surreal Brewing Company sells five varieties of alcohol-free craft beer out of northern California. They exhibited at this year’s Winter Fancy Food Show, sampling the latest release.
The non-alcoholic beer industry is growing steadily in North America, anchored by risk-taking brewers like Partake in Toronto. Wider acceptance has zero-proof IPAs cropping up in taprooms, bars and restaurants on both sides of the border.
Zero-proof and low-ABV drinks are on the rise, but traditional craft beer is still tracking growth. The Brewers Association (BA) has industry highlights from the year, including a record 8,000 breweries operating in the US.
At the recent Cerveza México 2019 event, it was revealed that the country’s craft beer market is nearly up to 1,400 independent breweries with a 29 million litre output. The industry relies heavily on exports to the US and Europe to keep up with annual...
A poor Russian wheat harvest and a ban on grain exports are unlikely to have a major impact on the European beer market, but could represent another setback for the home market, according to a Canadean analyst.