Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
After just a year and a half in business, Surreal Brewing Company sells five varieties of alcohol-free craft beer out of northern California. They exhibited at this year’s Winter Fancy Food Show, sampling the latest release.
The non-alcoholic beer industry is growing steadily in North America, anchored by risk-taking brewers like Partake in Toronto. Wider acceptance has zero-proof IPAs cropping up in taprooms, bars and restaurants on both sides of the border.
Zero-proof and low-ABV drinks are on the rise, but traditional craft beer is still tracking growth. The Brewers Association (BA) has industry highlights from the year, including a record 8,000 breweries operating in the US.
At the recent Cerveza México 2019 event, it was revealed that the country’s craft beer market is nearly up to 1,400 independent breweries with a 29 million litre output. The industry relies heavily on exports to the US and Europe to keep up with annual...
A poor Russian wheat harvest and a ban on grain exports are unlikely to have a major impact on the European beer market, but could represent another setback for the home market, according to a Canadean analyst.
Falling beer markets across Western Europe have claimed Carlsberg
as their latest victim, handing the Danish brewer heavy losses in
its first quarter despite strong performances in Russia and Asia,
reports Chris Mercer.
Brewer Yarpivo is growing twice as fast as the rest of the Russian
beer market, which itself has been expanding at an annual rate of
seven per cent. Angela Drujinina uncovers the strategy
behind the success.
Australian beer giant Foster's has teamed up with Russia's leading
brewer to become the latest contender for riches in the Russian
beer market gold mine, but the competition is strong, writes
A soaring premium beer market in Russia and growing consumption in
Poland and Romania are driving forward a major international
brewer's European profits by offsetting problems in Hungary and
Slovakia, writes Chris Mercer.
Dutch brewing giant Heineken has increased its stake in Russia's
rapidly growing beer market for the second time in three months,
underlining the competition among big brewers to exploit the
potential of this newly crowned nation...
Three major European brewing companies are competing to purchase a
small brewery in the previously unexplored region of Russia's far
east, as the scrap to profit from one of the world's
fastest-growing beer markets hots...
Over the course of the last few months the China beer market has
witnessed frenzied activity as international brewery companies race
to increase their footprint in what is now the world's second
largest market by volume. But...