Having launched during the pandemic with a strong focus on the off-trade, one of the opportunities for Bud Light Hard Seltzer moving forward will be the on-trade. New product innovations are also set to follow.
Anheuser-Busch will invest more than $1bn in its US facilities across the next two years: targeted at expanding its operations, supporting job creation and retention, and investing in sustainable innovations.
Rounding up the beverage business this week: Coca-Cola Enterprises
and Anheuser Busch continue to increase profits against cost
difficulties, while Japanese brewer Asashi takes steps to protect
itself from declines in its native beer...
Small-time Czech brewer Budejovicky Budvar has beaten US beer giant
Anheuser Busch for the right to sell its beer under the Budweiser
brand in Cambodia, after winning an appeal in the country's Supreme
Court, reports Chris Mercer.