The sale of alcohol in the US passes through a three-tiered system: producers, distributors and retailers. For years this has impacted alcohol’s digital presence, forcing consumers to shop brick-and-mortar or turn to third parties.
Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
Global beverage alcohol is changing drastically: quality is soaring, traditional retail is declining and categories are converging. Beer took a slight dip last year, struggling with e-commerce and a 'drink less but better' approach from young...
Pay rates of bartenders in the US jumped up 13.5% last month, according to Local Pay Reports from Glassdoor. Service jobs like bartenders tend to see a pay bump around this time thanks to high-traffic spring break customers.
Beer dominates the Super Bowl watch party, but wine, hard seltzer and spirits have started creeping into the game day spread. New Nielsen data suggests that an increase in female football fans is shifting demographics, reflected in alcohol choice for...
The past year has seen the continued growth of craft beer and craft spirits, an increased number of microbreweries, and a rise in experiential drinking. Now the alcohol industry looks ahead to 2019 and what to expect for US drink trends, flavors and regulations.
The World Health Organization (WHO) is tackling alcohol-related deaths and illnesses through its new program Safer. It outlines five ‘high-impact strategies’ for governments around the world to follow that can reduce the harmful effects of alcohol use.
Washington state produces about 60% of the country’s apples, resulting in a flourishing market for hard cider. As public demand for cider options continue to grow, creating an experience and showcasing diversity in the category will be the key to success,...
Alcohol consumption during bank holidays, celebrations and other special occasions is inadequately measured in normal consumption surveys, according to a study that suggests 12m more bottles of wine a week can be added to consumption in England when festivities...
Alcohol consumption may help reduce the risk of rheumatoid
arthritis (RA) particularly in smokers or those more genetically
predisposed to the disease, though further testing is required to
support such claims, says new research.