Alcohol Consumption

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

It’s now common for low wage jobs to see more growth than high wage jobs because of recent changes in US minimum wage.  Pic: Getty/MaximFesenko

Bartender tops list of jobs with fastest pay growth

By Beth Newhart

Pay rates of bartenders in the US jumped up 13.5% last month, according to Local Pay Reports from Glassdoor. Service jobs like bartenders tend to see a pay bump around this time thanks to high-traffic spring break customers.

“If the spirits industry had the same access to consumers as wine, they could build a market worth billions of dollars.

State of the industry: What’s to come for alcohol in 2019

By Beth Newhart

The past year has seen the continued growth of craft beer and craft spirits, an increased number of microbreweries, and a rise in experiential drinking. Now the alcohol industry looks ahead to 2019 and what to expect for US drink trends, flavors and regulations.

Raising prices is one of the most effective methods of deterring people from drinking excess alcohol.

World Health Organization launches ‘Safer’ alcohol initiative

By Beth Newhart

The World Health Organization (WHO) is tackling alcohol-related deaths and illnesses through its new program Safer. It outlines five ‘high-impact strategies’ for governments around the world to follow that can reduce the harmful effects of alcohol use.

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