Advertising

Corn syrup is used as a common fermentation aid, and MillerCoors explains it is never in the glass, bottle, or can of Miller Lite or Coors Light that consumers drink.

MillerCoors sues AB InBev over Super Bowl ad

By Beth Newhart

Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”

Volvic's 'find your volcano' campaign includes on-pack labels such as 'fearless' and 'brave'

News in brief

‘Find your volcano’: Volvic launches £2.2m new year campaign

By Rachel Arthur

Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.

©iStock

Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

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