By Dan Hooper, co-founder and director of client services, YesMore
'Dry January' creates a opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at alcohol marketing agency YesMore, picks out four campaigns that rose above...
Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
The UK’s advertising watchdog has upheld complaints against a series of light-hearted Facebook posts from The Scottish Gin Society, deeming them to be irresponsible. Although the posts were not directly linked to a product, the ASA says the posts should...
An ALDI advert for spirits – featuring a computer-generated talking carrot called Kevin – has been banned by the UK’s advertising watchdog after it ruled it the character would hold ‘strong appeal’ to under 18s.
A clearly humorous, fantastical tone – and a lack of overt reference to a health benefit – helped a Red Bull advertising campaign stay on the right side of health claims advertising regulations, according to the UK’s watchdog.
Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.