Advertising

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

energy drinks giant defends 'ironic' advertisement

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

By Ben BOUCKLEY

Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...

Coke Super Bowl ad 'not racist': BeverageDaily.com readers

Coke Super Bowl ad 'not racist': BeverageDaily.com readers

By Ben BOUCKLEY

Despite Coke's 2013 Super Bowl ad drawing criticism from some Arab-American groups who claimed that it furthered racist stereotypes, a clear majority of BeverageDaily.com readers disagree, although one critic attacked it more broadly, saying it 'smacks...

Picture Copyright: Matt McDaniel

WEEKLY COMMENT

Heineken’s dog fight 'distress' shows the perils of viral marketing

By Ben Bouckley

Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...

Rocket Fuel re-enters UK market

Rocket Fuel re-enters UK market

By Ben Bouckley

Food Brands Group has re-launched its Rocket Fuel coffee product, which comes packaged in self-heating cups, onto the UK market.

New look for Miller Lite

New look for Miller Lite

Miller Brewing has introduced a new logo for its flagship light
beer brand, Miller Lite. A new marketing campaign will support the
packaging change, which should be seen across the US by the end of
the month.

Campari in the Mixx

Campari in the Mixx

Italy's ready-to-drink market is still in its infancy, but the
Milan-based Campari group is hoping that it will grow substantially
with the launch of its new Campari Mixx product.

New bottling

New bottling

In the US, Anheuser-Busch is launching new sloped shoulder bottles
and secondary packaging for the company's super-premium beers,
Michelob and Michelob Light.