Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...
Coca-Cola Spain president Marcos de Quinto’s Twitter war of words with Catholic group Hasteoir risks triggering demands for a boycott of the firm’s drinks among some Spanish-speaking consumers.
Serially controversial Scottish craft brewer BrewDog says it will not comply with a UK Advertising Standards Authority (ASA) adjudication ordering it to remove website language ‘likely to cause serious offense’.
The UK Advertising Standards Authority (ASA) has slapped a ban on the broadcast of a Yakult TV advert, ruling that the ad implied there was a health advantage to drinking the product, without using a relevant, authorised health claim.
The UK Advertising Standards Agency (ASA) has upheld 156 consumer complaints relating to an energy drink called ‘Pussy Natural Energy’, but the brand insists protestors simply twisted the meaning of an innocent word.
A UK man won a Red Bull ‘VIP trip’ to the 2012 Belgian Grand Prix, only to travel there by budget airline, stay in a spa hotel without a spa, share a bed with his brother and leave the race early.
Despite Coke's 2013 Super Bowl ad drawing criticism from some Arab-American groups who claimed that it furthered racist stereotypes, a clear majority of BeverageDaily.com readers disagree, although one critic attacked it more broadly, saying it 'smacks...
SodaStream suggests that UK advertising compliance body Clearcast was more worried about the sensitivities of the world’s soft drinks giants than the environment in pulling its multi-million dollar advert from TV broadcast at the last minute on November...
Coca-Cola brand Fanta has escaped censure for a UK advert that the Children’s Food Campaign (Sustain) claimed encouraged excessive consumption of the drink and poor nutritional habits.
Molson Coors (UK & Ireland) claims consumers are increasingly attracted by world beers as it rolls-out a new four-pack of bottles including Cobra, Singha, Grolsch and Grupo Modelo's Pacifico Clara.
POM Wonderful has gone on the offensive following a ruling on its legal battle with the Federal Trade Commission (FTC) from an administrative law judge (ALJ) with a bold series of new ads selectively quoting from his 335-page initial decision.
Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...
The Advertising Standards Authority (ASA) in the UK has ordered brewer AB InBev not to rebroadcast a radio advert that it said linked alcohol to sexual success, following a public complaint.
Alkalized water firm Balance Water says it has “learnt its lesson” after the UK Advertising Standards Authority ruled yesterday that its advertised health claims were unsubstantiated.
A Britvic Soft Drinks advert for Robinsons Fruit Shoots has been banned in the UK for making misleading recommendations about daily fluid intake for kids.
UK billboard adverts proclaiming pomegranate juice could ‘cheat death’ have been deemed misleading and must not appear again, according to the voluntary advertising body there.
The UK’s Advertising Standards Agency has upheld complaints against two ‘misleading and inaccurate’ adverts for Nestle’s Maggi Noodles and GlaxoSmithKline’s Horlicks which made unsubstantiated health claims.
PepsiCo has failed in its attempts to revoke what it claims is a
misleading advertising campaign by smoothie maker Innocent, after
the UK's Advertising Standards Authority (ASA) ruled in favour of
the promotion.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Constellation Brands has announced it intends to buy the
fast-growing Svedka vodka brand for $384m, as the group looks to
improve earnings by delving further into the US spirits market.
A coalition of UK food, soft drink and advertising industries have
signed and submitted a response to Ofcom's consultation on food
marketing to children.
The Food Advertising Unit (FAU) has challenged the FSA's call for a
pre-watershed (9pm) ban on food and drink advertising, saying such
calls are "disproportionate".
Democrat Senator Tom Harkin yesterday sent a strong message to the
food industry, saying that it must move swiftly to stop the
advertising aimed at children that was creating a "botched"
generation.
A recent ban on televised beer adverts in Russia may be reformed by
the country's parliament later this year after complaints from the
industry, but a new ban on outdoor drinking still looms in 2005,
reports Chris Mercer.
It is over a month since the Russian authorities clamped down on
beer adverts, and the impact is already being felt. But there is
worse still to come for Russia's brewers, with the legislators
preparing more rules which will...
Baltika
continues its strong performance in the Russian beer market after
announcing a double digit increase in its sales volumes for the
first six months of the year. But increased expenditure on
advertising and packaging...
The Russian government has introduced new laws restricting the
advertisement of beer in the country. The rules for the previously
unregulated market are said to go even further than EU regulations,
but despite being seemingly heavy-handed...
Food and drink manufacturers are coming under increasing pressure
to review their policies on advertising to children amid fears that
increasing levels of promotional activity are contributing to an
obesity epidemic. One organisation...
The three pillars of Interbrew's expansion strategy - investing in
strong local brands, growing its core Stella Artois beer and buying
up regional brewers - have given the Belgian firm a strong and
distinctive identity on the...
A Brazilian brewery has contracted Krones to provide a Taxomatic
labeller which is now operating with extended technology to apply
foil to can lids as hygienic protection.
Miller Brewing has introduced a new logo for its flagship light
beer brand, Miller Lite. A new marketing campaign will support the
packaging change, which should be seen across the US by the end of
the month.
Italy's ready-to-drink market is still in its infancy, but the
Milan-based Campari group is hoping that it will grow substantially
with the launch of its new Campari Mixx product.
In the US, Anheuser-Busch is launching new sloped shoulder bottles
and secondary packaging for the company's super-premium beers,
Michelob and Michelob Light.
Leading Brands, the Canadian beverage manufacturer and distributor,
has begun shipments of its new "optimised performance
beverage" TREK after an extremely positive reaction from
distributors involved in earlier trials.