Absolut Vodka

RTD Absolut Mixt will be one of the two products to trial the paper bottle. Pic: Absolut.

Absolut trials paper bottle prototype

By Rachel Arthur

Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ‘turn the spirits industry upside down with packaging that invokes real and long-lasting behavioral change’.

Restless innovators who retain a clear brand identity: Absolut Bling is one of the brand's successful special editions

WINE VISION 2013: WHAT CAN WINE BRANDS CAN LEARN FROM SPIRITS?

Absolut Vodka exec surprised by lack of wine packaging innovation

By Ben BOUCKLEY

Absolut Vodka’s director of packaging development confesses he is surprised by the lack of innovation in wine packaging, and insists company size is no barrier to innovation.

Ardagh Group reveals brewing interest in unique Absolut vodka bottles

LIVE FROM THE SHOW FLOOR: BRAU BEVIALE 2012

Ardagh Group reveals brewing interest in unique Absolut vodka bottles

By Ben BOUCKLEY

Mads Elming from Ardagh Group gives Ben Bouckley the lowdown on the development of the firm's eye-catching collaboration with Pernod Ricard's Absolut brand to create four million uniquely decorated vodka bottles, and said there was "tremendous...

The redesigned Ricard bottle hits French shelves next month

Analyst praises innovation work at Pernod Ricard

By Guy Montague-Jones

A Nomura analyst has praised the pace of innovation at Pernod Ricard following the redesign of its Ricard bottle in France and the launch of several up-market extensions of existing brands.

Absolut capacity

Absolut capacity

Swedish company V&S will build a new production plant for its
Absolut Vodka liquor brand. The move reiterates the company's
success and the high demand for the drink which is the third
largest international spirits drink.

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