The UK’s advertising watchdog has banned an Absolut vodka Facebook advert because the people in the video appeared to be under 25 years old – although Pernod Ricard points out that the interpretation of age is subjective.
WINE VISION 2013: WHAT CAN WINE BRANDS CAN LEARN FROM SPIRITS?
Mads Elming from Ardagh Group gives Ben Bouckley the lowdown on the development of the firm's eye-catching collaboration with Pernod Ricard's Absolut brand to create four million uniquely decorated vodka bottles, and said there was "tremendous...
Sweden's Vin & Sprit (V&S) is to launch the first
ready-to-drink variant of its popular Absolut vodka brand in the
Canadian market. The launch comes at a time when global RTD sales
are on the decline, but the company...
Swedish company V&S will build a new production plant for its
Absolut Vodka liquor brand. The move reiterates the company's
success and the high demand for the drink which is the third
largest international spirits drink.