Glass remains by far the most dominant packaging format for wine and spirits. But it's heavy to transport, creating concerns over carbon emissions. Will consumers accept the innovations trying to offer more sustainable packaging formats?
The Absolut Company, part of Pernod Ricard, has partnered with Blue Ocean Closures (BOC), a start-up based in Sweden, to develop an innovative natural fiber-based closure cap for its bottle.
Absolut has launched its paper bottle prototype in the UK and Sweden this week: testing the design as part of its journey to create a fully bio-based bottle for spirits.
Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ‘turn the spirits industry upside down with packaging that invokes real and long-lasting behavioral change’.
The UK’s advertising watchdog has banned an Absolut vodka Facebook advert because the people in the video appeared to be under 25 years old – although Pernod Ricard points out that the interpretation of age is subjective.
WINE VISION 2013: WHAT CAN WINE BRANDS CAN LEARN FROM SPIRITS?
Absolut Vodka’s director of packaging development confesses he is surprised by the lack of innovation in wine packaging, and insists company size is no barrier to innovation.
Mads Elming from Ardagh Group gives Ben Bouckley the lowdown on the development of the firm's eye-catching collaboration with Pernod Ricard's Absolut brand to create four million uniquely decorated vodka bottles, and said there was "tremendous...
Ardagh Group is claiming packaging history after modifying bottle decorating machinery to produce 4m different bottles for Pernod Ricard's Swedish brand Absolut Vodka.
A Nomura analyst has praised the pace of innovation at Pernod Ricard following the redesign of its Ricard bottle in France and the launch of several up-market extensions of existing brands.
Spirit group Pernod Ricard says it has offloaded its Wild Turkey branded bourbon operations to rival Gruppo Campari as part of a billion dollar strategy to offset debt through refinancing plans.
Sweden's Vin & Sprit (V&S) is to launch the first
ready-to-drink variant of its popular Absolut vodka brand in the
Canadian market. The launch comes at a time when global RTD sales
are on the decline, but the company...
Swedish company V&S will build a new production plant for its
Absolut Vodka liquor brand. The move reiterates the company's
success and the high demand for the drink which is the third
largest international spirits drink.
