Ardagh Group reveals brewing interest in unique Absolut vodka bottles

By Ben BOUCKLEY contact

- Last updated on GMT

Related tags: Absolut vodka, Pernod ricard

Mads Elming from Ardagh Group gives Ben Bouckley the lowdown on the development of the firm's eye-catching collaboration with Pernod Ricard's Absolut brand to create four million uniquely decorated vodka bottles, and said there was "tremendous interest" in the techniques among viewers.

Speaking to and at Brau Beviale in Nurnberg, Elming, director of sales and marketing for Ardagh Group Nordic, showed off the Absolut Unique Editor bottles.

"A lot of requests as to whether this technology could be used with beer bottles and similar products. So there's a huge amount of interest in this,"​ Elming said.

Related news

Show more

Related products

show more

Unlike Any Other Turmeric

Unlike Any Other Turmeric

Applied Food Sciences | 15-Jan-2020 | Technical / White Paper

As consumers are craving complex flavors, bright colors, and more transparent labels, Applied Food Sciences is bringing this golden-yellow spice to products...

The Importance of Cascara Coffee Fruit

The Importance of Cascara Coffee Fruit

Applied Food Sciences | 06-Nov-2019 | Product Presentation

To be a pioneer in the coffee industry, it requires the pursuit of doing good. What if you could bring value back to the more than 20.5 million tons of...

When even a good insight is not enough.

When even a good insight is not enough.

CANPACK | 01-Nov-2019 | Product Brochure

Launching a new product or brand on the market is always a big challenge. Many ideas, including the seemingly good ones, are not successful. But then there...

Tackling the cost of microbial stabilisation

Tackling the cost of microbial stabilisation

Parker Bioscience Filtration | 02-Sep-2019 | Application Note

Cold stabilisation of beer, also referred to as sterile filtration, can return significant cost savings over pasteurisation. In addition to providing an...

Related suppliers

Follow us


View more