Ardagh Group reveals brewing interest in unique Absolut vodka bottles

By Ben BOUCKLEY contact

- Last updated on GMT

Mads Elming from Ardagh Group gives Ben Bouckley the lowdown on the development of the firm's eye-catching collaboration with Pernod Ricard's Absolut brand to create four million uniquely decorated vodka bottles, and said there was "tremendous interest" in the techniques among viewers.

Speaking to and at Brau Beviale in Nurnberg, Elming, director of sales and marketing for Ardagh Group Nordic, showed off the Absolut Unique Editor bottles.

"A lot of requests as to whether this technology could be used with beer bottles and similar products. So there's a huge amount of interest in this,"​ Elming said.

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