Premium Indulgence

‘Strong start’ for Corona Premier, says Constellation Brands

‘Strong start’ for Corona Premier, says Constellation Brands

By Rachel Arthur

Corona Premier and Corona Familiar – the first major Corona innovations in over 25 years – are already exceeding expectations, says Constellation Brands; while it is also experimenting with premium spiked refresher Corona Refresca in test markets....

Pic:getty/shaith

Singapore wine drinkers trade up to premium products

By Rachel Arthur

Singapore’s premium wine sector shows plenty of promise, with a growing economy and increasingly affluent consumers searching for quality products, according to data and analytics company GlobalData.

AB InBev: Flavored beer can grab share from other beverage categories

AB InBev: Flavored beer can grab share from other beverage categories

By Rachel Arthur

Mature beer markets face a number of challenges: competition from other alcoholic beverages, declining alcohol consumption, and the reduced importance of traditional beer drinking occasions. But AB InBev believes its evolving portfolio - including flavored...

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