Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.
Mr Black Cold Brew Coffee Liqueur is delving into the craft side of coffee in Australia with its first limited batch sourced from single-origin beans. More releases are to come, made from coffee of different global regions.
A new partnership with spirits and wine company Brown-Forman will bring classic liquors like Jack Daniels, Herradura and Chambord to the Drinkworks pod system in 2020, furthering at-home cocktail personalization.
By Leyton Hardwick, founder and creative director, Drink Works
The festive season is a key trading period for spirits. And branded gift packs in particular are proving to be a major area of innovation, thanks to technological advances and heightened creativity, writes Leyton Hardwick of design agency Drink Works...
Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.
India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.