What are the top beverage trends to look out for in 2020 and beyond? Flavors, textures and ingredients will all continue to evolve in the decade to come.
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.
Mr Black Cold Brew Coffee Liqueur is delving into the craft side of coffee in Australia with its first limited batch sourced from single-origin beans. More releases are to come, made from coffee of different global regions.
A new partnership with spirits and wine company Brown-Forman will bring classic liquors like Jack Daniels, Herradura and Chambord to the Drinkworks pod system in 2020, furthering at-home cocktail personalization.
By Leyton Hardwick, founder and creative director, Drink Works
The festive season is a key trading period for spirits. And branded gift packs in particular are proving to be a major area of innovation, thanks to technological advances and heightened creativity, writes Leyton Hardwick of design agency Drink Works...
The Brewers Association (BA) announced its first Small Brewery Sunday in the US, a campaign designed to support the more than 7,500 local craft brewers across the country.
The newest Starbucks Reserve Roastery is the company’s largest location in the world, with five floors and more than 35,000 square feet. It opens its doors November 15 in downtown Chicago.
In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.
Major coffee chains in the US have reintroduced their seasonal offerings for the holidays, including new peppermint, caramel and mocha-flavored launches.
The Allegra World Coffee Portal’s 2020 predictions for the US coffee landscape shows continued growth in mobile ordering, social media marketing and still more cold brew.
Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.
India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.
