By Danielle Jackson, Strategic Planner, ZEAL Creative
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.
While total beverage alcohol is expected to see an 8% decline in 2020, that’s a lot less than the double-digit losses predicted earlier this year. But the long term recovery is still expected to be slow.
Non-alcoholic spirits: a fledgling category - but one with plenty of potential. Pernod Ricard, which is behind brands such as Ceder’s and Celtic Soul, eyes up four trends it expects to see in non-alcoholic spirits in the future.
Alcohol industry organisations are calling on the South African government to provide a clear timeline of its coronavirus alcohol ban: not only because of the effect on the local economy, but also because of the constraints placed on international trade.
The alcohol beverage industry has taken a hit from the coronavirus pandemic. But shifts in consumer behavior are also opening up new opportunities: for example in RTDs, local products, and low/no alcohol drinks.