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“Hoping millennials will adopt boomer values as they age just isn’t a sensible business strategy.

Can wineries leverage plant-based messaging to attract young drinkers?

By Beth Newhart

An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...

Pernod Ricard invests in Japanese gin brand

Pernod Ricard invests in Japanese gin brand

By Rachel Arthur

Pernod Ricard has made a ‘significant investment’ in KI NO BI Kyoto Dry Gin: which will be used primarily to build a new, state-of-the-art, distillery to meet the growing demand for ultra-premium gin.

Martini Fiero & Tonic

Bacardi: 'We believe that brands are built in bars, not boardrooms!'

By Ian McLaren, director of advocacy, Europe, Bacardi

Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...

Night Shift believes there is a line when it comes to healthy craft beer, and would never sacrifice the quality of an IPA to make it low-calorie. Pic: Getty/Woodkern

Reformatting IPAs for the masses: small sizes win big

By Beth Newhart

In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.

Bacardi goes ‘back to the bar’ in search of cocktail trends

By Beth Newhart

Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...

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