Kombucha brand Brew Dr. launches a low-sugar probiotic seltzer, Sipjoy, as the company continues to focus on its core business of fermented-tea beverages, at a time of increased consumer demand for gut health-focused products, brand CEO Dan Stangler told...
Non-alcoholic beverages continue to gain a foothold, cutting into the overall alcohol market, as brands like Longbottom, HOP WTR, and hiyo tap into consumer demands for quality, functionality, and health.
India-based Morning Fresh is actively expanding its portfolio across categories and formats to fulfil rising demand for functional products, particularly ready-to-drink (RTD) beverages.
Functional beverage brand Mitra9 has released a reformulated cleaner label product ahead of retail expansion plans, as the company looks to improve margins and reduce costs, brand co-founder and CEO Dallas Vasquez told FoodNavigator-USA.
Fortification has the potential to provide abundant health benefits, endowing products with a higher level of important nutrients than they otherwise would have possessed. However, taste and texture can be affected by it, which can in turn affect consumer...
Functional beverage is becoming a cheaper alternative to health supplement as consumers tighten their budget amid the current microeconomic environment, according to the observations of functional ingredients distributor Brenntag.
Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.
By Luca Bucchini, Chairman, European Specialist Sports Nutrition Alliance (ESSNA)
Over the last few years, as part of the EU Green Deal, policy makers have focused their efforts on introducing a series of highly ambitious regulations that mean to bring sustainability to every step of the food chain. Among others, a legislative file...
There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.
Drawing on decades of experience in the beverage industry, Mark Mahoney teamed up with other industry veterans to launch The Drinkable Company. Here, he shares his top tips on launching a cannabis beverage brand, the opportunities and challenges for cannabis...
Thailand-based Hippo Energy Drink believes that its combination of health, natural ingredients and low sugar offerings can help it build on its initial success in South East Asia and take on major brand competitors in the category.
New advice published by the UK Food Standards Agency (FSA) earlier this month recommends adults should limit their CBD consumption from food to 10mg a day. But TRIP - the company boasting the country's top selling CBD drink - reports record sales...
CBD brands are coming out in force to refute new advice from the UK Food Standards Agency (FSA), recommending adults should limit CBD consumption to 10mg per day, rather than 70mg.
Australia’s Kommunity Brew believes that hemp has the potential to feature more widely in its NPD and innovation strategies, amidst the addition of more local acquisitions to its healthier beverage portfolio.
The company is pivoting its dairy-derived early life nutrition ingredients into a portfolio designed to enhance the nutritional value of products aimed at children aged 3 and up.
Plant-based beverage brand Rebbl rebranded its line of drinks with a focus on occasions and conveying to consumers how to use the product, as the company looks to LTO flavors to grow trial, brand CMO, Mike Quinones, told FoodNavigator-USA.
Singapore’s Sustenir has expanded its business portfolio to include functional food products, such as ready-to-drink smoothies, to support what it believes is a long-term growth opportunity.
ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...
DAVIDsTEA is growing its loose tea portfolio with more adaptogen-forward blends that promote a wide range of health attributes like relaxation, sleep, energy and more.
Japanese brewery giant Kirin has announced the launches of two beverages – one alcoholic and one non-alcoholic – as it continues its efforts to tap novel ready-to-drink innovation opportunities.
With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
China dairy giant Mengniu believes that the direction for domestic dairy growth lies in the development of localised protein product innovation, especially in the form of ready-to-drink beverage formats.
For many Americans living a fast-paced, on-the-go lifestyle, the meditative benefits of slowly sipping a hot mug of tea may be out of reach, but the health benefits and feeling of refreshment that come from a beverage brewed with adaptogenic, nootropic...
As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the...
Drinking beer could be good for your gut and immunity, stimulating healthy microbiota diversity thanks to the beneficial brew of compounds found in the fermented beverage.
Kirin has introduced a version of its immune care postbiotic drink with 50% less calories, claiming to make it more accessible for health-conscious consumers without compromising on taste.
The CPG giant is eager to play a part in the national to solve the UK's vitamin D deficiency problem as the company announces a new breed of fortified yogurt shots.
ADM says that consumers are increasingly looking for sports beverages that support both physical and emotional well-being, including focus, mood, energy, immunity, and digestive health.
Functional beverage brands could be forgiven for focusing on functionality over flavor – but they do so at their peril. Flavor has an important role to play in attracting consumers to the category and keeping them interested in the long term.
Better-for-you energy drink brand Celsius leverages its PepsiCo partnership to reach $1bn in sales while exploring how to bring consumers into the category with unique flavors, CEO John Fieldly shared during the Goldman Sachs Global Staples Forum this...
Meet Xampla, the British company innovating solutions for two separate industry challenges: plastic pollution and the protection of valuable vitamins and nutrients. Food-Navigator Europe caught up with Stanley Mitchell, Head of Business Development at...
Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...
Kirin says that functional drinks from its health science domain are the “particular focus” for its beverage business this year after sales of its LC-Plasma immunity range increased by 8.5 per cent to 1.71 million cases in Q1.
Danish energy drink STATE has attracted a host of sporting ambassadors at the very top of their game – including footballer Christian Eriksen, tennis star Caroline Wozniacki and now Swedish cross-country skier and Olympic gold medalist Jonna Sundling....
Functional beverage company Curated Culture is looking to raise funds to support its expansion plans in the sports nutrition sector, after experiencing its first taste of success with its dairy- and sugar-free probiotic teas.
Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy,...
Kirin is launching its first Food with Function Claims (FFC) sports nutrition drink with immune health benefits, as it seeks to tap into active consumers’ demands for multifunctional products.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,”...
Hitting the right balance between the sourness of lactic acid bacteria and sweetness is the crux behind the development of Yakult’s latest launch in Singapore, says the firm’s managing director.
A life-long entrepreneur has created a ‘living sodas’ brand, providing a range of sodas with live probiotics plus prebiotics, which he hopes will open up a new 'living sodas' category.
New Zealand dairy giant Fonterra has outlined its functional beverage ambitions across South East Asia after a spate of new ready-to-drink (RTD) product launches under the Anchor and Fernleaf brands.
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
A new study from researchers in Thailand supports the safety of coffee cherry pulp juice consumption and suggests that it may lower cholesterol in healthy adults.
Oregon-based organic kombucha brand Brew Dr. is going "a little bit bolder, a little bit bigger" with its new branding and flavors as the company looks to expand household penetration amidst a growing competitive landscape in the functional...
The UK-based apple cider vinegar brand Willys has been taken to task over an array of claims and hashtags made across its adverts, website, socials and product listings.
Ireland’s AnaBio Technologies has launched a range of encapsulated probiotic strains including well-established Bifidobacterium and Lactobacillus species that can survive temperature stresses associated with UHT processing.
Two wine industry veterans are channeling research and leftover grape pomace into a superfood ingredient chocked full of bioactive compounds for gut and heart health.
