Functional Beverages

“You need to experience it before you’re going to understand the value of the platform.” Pic: Elemental Beverage

Snapchill cools coffee in seconds, maintains freshness

By Beth Newhart

Massachusetts-based Elemental Beverage has perfected its Snapchill technology, the ability to cool drinks from 140ºF to 40ºF in 60 seconds. They have sights set on cafes, restaurants and eventually the at-home brewer.

Each new drink has a single serve option, designed for lunch boxes, after school activities and snacks

Juicy Juice ups the ante for back-to-school season

By Beth Newhart

The traditional juice model is getting refreshed at Juicy Juice, a kids’ beverage brand in the US. New organic and high protein offerings are part of a better-for-you campaign.

Millennial parents with children and are thinking about their health in a preventative way, different from older people who wait until they’re sick to seek medical care.

New functional teas powered by liposomal technology

By Beth Newhart

Bio-Up, a new line of functional beverages positioned for cholesterol and cardio health, is drawing on liposome technology from the pharmaceutical industry to improve uptake of active ingredients.

Carbonated soft drinks, water, coffee, energy drinks and sports drinks are the top beverages in c-stores. Pic: Getty/Sarah Casillas

Convenience store beverage purchases rise in the US

By Beth Newhart

Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.

All the ingredients used in Coffee Booster are vitamin or herb based, without any flavor for easy incorporation.

Coffee gets a boost at-home and on-the-go

By Beth Newhart

Premium ‘boosters’ and functional add-ons have found a place in smoothie chains, and now they’re headed for coffee. Canada-based Coffee Booster wants flavorless function to be a new step in morning coffee routines.

“People wanting to be healthier is not confined to a certain age group.”

Ethan’s shots dip into organic energy

By Beth Newhart

A beverage brand that specializes in functional shots, Ethan’s is breaking into the energy drink category for the first time with a line of Organic Energy Shots formulated with green tea, lion’s mane and guayusa.

Coca-Cola Energy: Brazil and Mexico will join markets such as Great Britain, Spain, Japan & Australia.

Coca-Cola Energy rolls out to new markets

By Rachel Arthur

Coca-Cola Energy will roll out to a total of 20 markets by the end of this year, following ‘early signs of success’ in its launch markets.

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